The mantra to staying ahead of the competition and gaining traction in an overly saturated market is- Customer is King! All marketing gurus harp on the importance of keeping customers happy in order to increase customer loyalty. Customer loyalty is the new currency, more valuable than dollars and pounds. Loyal customers dictate your brand value, … Read more
During one of our conversations, a friend of mine insisted I switch my brand of toothpaste to hers. Her reasoning was simply that it was better and she had been using it for years. I questioned her about the product’s quality and whether she had any hard facts that prove it was better than the … Read more
Let me Google it!Let’s Skype!Just Uber it! Ever wondered why some brands become iconic and start to represent the category of product or service they deliver holistically? This iconic stature is a result of unique concepts, excellent product quality, and a top-of-the-line customer experience. Enhancing customer experience has therefore become a top priority for global … Read more
The loyalty system dates back to the 18th Century when American retailers started giving out copper coins to their customers, which could be redeemed on their next purchase. This marketing strategy gained traction, and copper coins were first replaced with tokens and then stamps. Today, loyalty programs are represented either in the form of plastic … Read more
We are in times when almost every brand is in a competition for customer loyalty, trust and engagement. Brands agree that for a thriving and sustainable business, a loyal customer base is essential. Repeat customers alone can increase sales by 47%, and customers who belong to loyalty programs typically spend 12-18% more than non-members. The … Read more
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