Customer Referrals – Strategic Advantages and Application

by Natasha Ambavle |

Customer Referrals – Strategic Advantages and Application

How often have you purchased something that your peers and family strongly recommended? Chances are that you have purchased such products, and quite often as well.  More often than you think, brands and companies rely on the patronage of their loyal customers to acquire new customers and expand the brand’s reach. This is precisely what Customer Referrals … Read more

How a Referral Tracking Software Can Improve Campaign Effectiveness

Referral Tracking Software

Trust is the central principle of all human relationships and even transactions; this is why brands always seek to build a relationship with their customer based upon the fundamentals of trust. Every marketing strategy and brand loyalty program is designed to build faith. It is also the primary reason for the success of referral marketing. … Read more

Connect the Omni-Channel Dots… Even in Your Refer a Friend Program

refer a friend, omni channel loyalty, referral program

With 84% of respondents ranking “consistent customer experience across all channels” first in importance in a company’s multi-channel strategy (Retail Systems Research), it is clear omni-channel shopping experiences are becoming the norm. However, traditionally omni-channel has been focused on elements of the shopping process like using online tools to check the inventory availability in a … Read more

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