Use AI to Engage and Retain your Most Valuable Customers

by Bistriti Poddar |

Use AI to Engage and Retain your Most Valuable Customers

Use-AI-to-Engage-and-Retain-your-Most-Valuable-Customers

Dave Waters said, “Artificial Intelligence is the future and the future is here”!  According to reports, almost 85% of customers’ relationship with a brand will be carried out without human interaction in the next 5 years, which is why companies across the world are fast leveraging Artificial Intelligence (AI) to significantly enhance engagement and customer … Read more

Top 3 Trends in Customer Loyalty Technology

Customer loyalty technology

Since 2020, we have come a long way when it comes to integrating technology to amplify our business reach. The dire need to digitalize as many aspects of a customer’s journey gave birth to some brilliant technologies, enhancing customer experience and simplifying business processes.  Customer loyalty is no exception. From digital loyalty marketing platforms to custom-branded … Read more

How to Add Artificial Intelligence to your Customer Loyalty Strategy

artificial intelligence

It is becoming increasingly difficult to reach incentive program customers through ecommerce. Consumers are being bombarded by messaging across every conceivable channel. Even the smallest and most distant competitors can challenge your business with fewer barriers to enter the marketplace. To make matters worse, consumer trust in brands and institutions is at an all-time low. In … Read more

Annex Cloud’s Ariel Bubb to Speak on Artificial Intelligence in Retail at Shop.org

artificial intelligence

We are proud to announce that our very own Ariel Bubb will be presenting on September 13th at the Shop.org retail conference in Las Vegas! During her lecture “Artificial Intelligence & How it Works with Loyalty,” she will take a deep dive into trends in ecommerce, how artificial intelligence is playing a role, and how best to strategize your loyalty program around AI.

“I am so very excited to have the opportunity to speak at Shop.org,” said Ariel Bubb, Senior Marketing Specialist at Annex Cloud. “We are making major strides in how artificial intelligence affects loyalty, so to be able to educate the industry on the subject is a true honor.”

According to a survey by BrightEdge, the next big marketing trends are consumer personalization (29%) and artificial intelligence (26%). This is where our efforts overlap, as Annex Cloud uses personalization and AI to create a segmented marketing strategy for loyalty. And since 77% of ROI already comes from segmented campaigns, we believe the use of artificial intelligence will raise that number even higher.

In addition to Ariel’s presentation on AI, the Annex Cloud team will be answering questions and consulting retail professionals over at Booth 501. By partnering directly with organizers, publishing informative content, and being an active part of the retail community, we set ourselves apart as thought leaders in the industry. If you have any questions about artificial intelligence or have questions about your marketing strategy, please contact us for a consultation!

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