Uber’s Marketing Strategy in 7 Steps, Without the Bad Press

by Grace Miller |

Uber’s Marketing Strategy in 7 Steps, Without the Bad Press

Uber's marketing strategy

We’ve all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on… Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, … Read more

Loyal Customers or Advocates?

Too often today the two terms “loyalty” and “advocacy” are used interchangeably when referring to valuable customers.  In fact, they exist on two ends of a spectrum. Today, customers have many choices and are distracted by messages, promotions, and opportunities to save and derive greater value from their purchases.  A brand like Nike hopes that … Read more

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