How Loyalty Impacts your Business and Why it Matters

by Bistriti Poddar |

How Loyalty Impacts your Business and Why it Matters

How-Loyalty-Impacts-your-Business-and-Why-it-Matters

In times when fierce competition and consumer volatility are commonplace, loyalty plays a vital role for every marketer. Loyalty is a surefire way to help you differentiate yourself from your competitors, solidify your brand community and increase customer lifetime value. Your customers should be at the core of everything you do, it’s about creating the … Read more

Uber’s Marketing Strategy in 7 Steps, Revisited

uber's marketing

We’ve all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on… Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, … Read more

Uber’s Marketing Strategy in 7 Steps, Without the Bad Press

Uber's marketing strategy

We’ve all heard about the bad press that Uber has gotten over the past year or so. Class action lawsuits, gross driver misconduct, surge pricing shocks, legal fights with governments, the list goes on… Despite that, the ride-hailing-and-so-much-more service continues to grow. Why is that? For one, they offer a compelling and in-demand product. Secondly, … Read more

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