The What, Why and When of Customer Loyalty Campaigns

by Natasha Ambavle |

The What, Why and When of Customer Loyalty Campaigns

If an extensive and complex subject like customer loyalty could be summed up in a few words, it would be – “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist their friends to do business with you.” –  Chip Bell, Founder, Chip Bell Group Statistically speaking, a loyal customer brings in … Read more

Lessons from Australian Loyalty Landscape

A study by Mastercard – Achieving Advocacy and Influence in a Changing Loyalty Landscape, that surveyed 7,000 loyalty program members, across the Asia Pacific region, reports that Australia is one of the more mature markets in the loyalty space.  With 9 out of 10 Australians actively participating in one or more loyalty programs, the continent … Read more

Answering all Questions, You Had About Customer Loyalty

With the marketing arena drowning with buzz words like ‘customer advocacy’, ‘customer loyalty, ‘customer affinity’, it is understandable to have questions. Especially when you are on the fence about some of these concepts and want to be absolutely sure before investing in loyalty strategies and programs. Here, we attempt to answer some of the most … Read more

Why Customer Loyalty is at the heart of Winning Marketing Strategies

customer loyalty

The mantra to staying ahead of the competition and gaining traction in an overly saturated market is- Customer is King! All marketing gurus harp on the importance of keeping customers happy in order to increase customer loyalty. Customer loyalty is the new currency, more valuable than dollars and pounds. Loyal customers dictate your brand value, … Read more

Loyalty Solutions and their Impact on Businesses

loyalty solutions

What do Reebok, Starbucks, and IKEA have in common? All are leading players in their respective industries, and each has a strong brand following. That powerful brand loyalty distinguishes them and puts them way ahead of their competition, giving the brand an almost cultlike status in some markets. Thanks to their highly efficient loyalty solutions, … Read more

Understanding Customer Loyalty and Strategies to Reinforce It

During one of our conversations, a friend of mine insisted I switch my brand of toothpaste to hers. Her reasoning was simply that it was better and she had been using it for years. I questioned her about the product’s quality and whether she had any hard facts that prove it was better than the … Read more

Lessons in Marketing – Customer Loyalty and Customer Retention

customer loyalty and retention

At first glance, you would assume that customer loyalty outweighs customer retention. Who doesn’t want a strong set of loyal customers? Retaining customers may seem less important compared to having loyal customers, but what most fail to understand is that customer retention is a very important stage that leads to customer loyalty. How can you … Read more

Reward Card Programs – An Extensive Guide

Marketing is not limited to just print, broadcast, and outdoor advertising anymore. As the competition grows, it has become crucial for brands to prove themselves to consumers in the market by building a strong relationship with the clientele. Dedicated customers not only ensure great sales but often also have a high lifetime value. This should … Read more

An Extensive Study on Uber’s Loyalty Program

Uber's loyalty program

Let me Google it!Let’s Skype!Just Uber it! Ever wondered why some brands become iconic and start to represent the category of product or service they deliver holistically? This iconic stature is a result of unique concepts, excellent product quality, and a top-of-the-line customer experience. Enhancing customer experience has therefore become a top priority for global … Read more

Everything You Need to Know About Loyalty Applications

Loyalty Applications

Brand loyalty, customer loyalty, and loyalty programs are commonly mentioned terms in modern-day marketing. Loyalty programs, overall, are based on incentive theory, which suggests that behavior is motivated by a desire for reinforcement or incentives. The psychological effect loyalty and reward programs have on customers is one of the prime reasons these remain valid and … Read more

Building Customer Loyalty in 2021-22

In a fast-changing world, where customers are exposed to numerous brands and products each day, surviving and thriving in this competitive era has become a bigger challenge. While customer acquisition may help with business expansion, loyal customers will help the brand sail through the sea of rivals and create a distinct identity of the brand … Read more

Understanding Loyalty Card Systems

Loyalty Card System

The loyalty system dates back to the 18th Century when American retailers started giving out copper coins to their customers, which could be redeemed on their next purchase. This marketing strategy gained traction, and copper coins were first replaced with tokens and then stamps. Today, loyalty programs are represented either in the form of plastic … Read more

A Study on Target’s Loyalty Program: The Target Circle

Target's Loyalty Program

In October 2019,  Target introduced a new loyalty offering –The Target Circle. In 2020, The Target Circle celebrated its first anniversary with over 80 million members! The statistics are astonishing, and we’re certain they have already piqued your interest. So what exactly is Target’s loyalty program? What was its impact, and why was it successful? The … Read more

Grocery Store Rewards Programs Offer Phenomenal Returns

Grocery Store Rewards Programs

The year 2020 has been a century-defining year for the global economy. When industries such as hospitality and luxury have dropped to their lowest levels, essential services such as utilities and groceries have seen exception surge. Since the environment is going to stay skeptical, the surge is going to continue for some time now. If … Read more

Why Loyalty is your Best Asset During Periods of Market Unrest

Loyalty is your best asset during periods of market unrest

If you are a business that’s in it for the long haul, you need to be comfortable that at some point there will be a market downturn. Recessions are undeniable and only the most resilient businesses thrive in such difficult economic conditions. You need strategic thinking to navigate the waters of an economic slump. Customer … Read more

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