Today everything is going social. Social media has become an everyday thing for most of the people despite their age, nationality or religion. Everyone is hooked to it and hence it’s the perfect platform for marketing and advertising your business among people in a quick, cost effective and guaranteed returns scenario. Being active on social networks to updating Blog posts and sending out news-letters are crucial steps in marketing your brand on the World Wide Web.

A recently published research by Experian states that an email-marketing message that is shared through the social networks delivers approx five times more as many forwards than a campaign email, featuring a Forward to a Friend link. This is a fine example that shows the effectiveness of social media in advertising or marketing your brand. Below listed are few steps which might help your company in gaining social media success which will reflect in your sales and reputation.

• Study and analyze your prospective customers, what social networking sites they prefer and utilize this by sending links or messages on the networking site rather than on their e-mail ids and keep a track whether your emails are getting socially shared or not.

• Inclusion of a clearly visible Forward To a Friend link in your emails is important and usually never given heed to. It’s also necessary to make sure that the forwarded messages aren’t arriving as spam or are being interpreted as one , this will not do any good rather will do more harm to your status online.

• Forwarding the emails as ‘Referring Message’ really helps.

• A sign Up link on your email campaigns and even on social network links is to be included so that friends of friends can fill out a form that will add them to your permission based email newsletter database.Thi will expand the range of audience that you can influence.

Social media is the next big thing in marketing your business and reaping its fruits in the form of increase in sale cycles and growth of company’s reputation both online and offline.