Annex Cloud Blog

Annex Cloud’s customer marketing platform provides hundreds of leading brands and retailers with fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions.

Social Media Engagement
by Social Commerce Guru | December 27, 2011 | Social Media Marketing, Social Sharing

Social platforms are fast growing not only as a mode of communication between the users and the company but also helps the company to evolve and grow. There are number of companies who everyday become a part of the social network, hence it’s very necessary to project your brand in a way that it set’s you ahead and gives you an edge over the other competitor brands.

Social media engagement is the key to your online business success, but it’s necessary to have a plan of action and reaction of the audience. Below listed are few tips on how to strengthen social media engagement when interacting and presenting your company on social networking sites.

>  Don’t just put the person familiar with social networking to work on your company’s social media page rather let someone with experience and knowledge about your company and marketing strategy do this job.

 

>  Be active and quick in your reply to the queries and comments of the user or the consumer. It’s very important that your communication is clear and shows a significant level of interaction and involvement with your fans and followers.

 

>  Building up partnerships online strengthens your company’s repute and empowers advocacy.

 

>  Recognizing user inputs and rewarding your loyal fans and followers for their contributions is equally important.

 

>  It’s necessary to be respectful, honoring copyrights and even social networks conduct and privacy policy.

 

>  Setting up qualified persons to solve solutions is obligatory.

 

>  It’s significant to be quick in your response but never be too quick that you might repent the outcome later, analyze then answer back as internet is a place where things stay for a long time.

 

>  Apologizing when required is the key to build in consumer trust, being humble helps in strengthening social media engagement.

 

>  Adding a human touch to your brand also helps.

 

>  Asking for guidance and help whenever required is another way luring in your customers into a conversation.

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