Social is still a relatively new space with a lot more room to grow and mature. Social has emerged to be a big driver of eCommerce success;however, there are still those who doubt its power. Either way, social can not be ignored. Today, the market is crowded with social tools and platforms. As a result, a mountain of social data is now being collected every day, minute and second.
The trouble is: data that doesn’t inform decisions is a waste of space. Data that can help us make our work more meaningful, powerful and efficient is gold. We need to actively make that data valuable instead of letting it gather dust in the corner. Here are a couple of tactics on how to do that:
There’s so much to track and so much to analyze. There is tremendous opportunity to use social data to understand your audience in a much more intimate way. Social has opened up a way to get on the ground floor with your most valuable customers and understand what influences them in their daily lives. Understand these influences and you can win their hearts. Win their hearts and they will tell your story to others forever.
By Andrew Tsai