As we move into 2020, it’s time to really think about your integrated marketing strategy. Do you have one? Are you utilizing every tool in the toolbox or does the idea of new tools overwhelm you, therefore you’re sticking to what has worked in the past? If you’ve simply been emailing consumers on occasion, then your business is leaving money on the table. With your ideal customer hanging out on Facebook and Instagram, but your most profitable customers in your email lists, it’s time to unify those audiences to accelerate growth for your business.
AnnexCloud, a leader in the loyalty marketing space and recently featured as a 2019 Cool Vendor by Gartner, partnered with Bronto Marketing to bring you Social Bridge. Social Bridge is designed to bridge the gap in your marketing efforts by utilizing things like list segmentation, Facebook Tabs, Lead Generation Ads, ROI Reporting, Conversion Tracking, and so much more. So, let’s further examine the features and benefits of Social Bridge.
Ever received an email and knew it wasn’t meant for you from a brand? Happens all the time due to a lack of reliable segmentation. The more you can know and understand about your consumers, the better you can offer them relevant and meaningful solutions that meet their needs. The more your brand can tailor to the needs of your unique groups, the higher the average order value (AOV) and overall profit margin. With Social Bridge you’ll be able to do more than just create segmented emails but segmented social media ads to connect with new and existing customers.
Those tabs that come with your Facebook business account are not the only options available to you. Your business can actually have custom tabs to really drive your marketing messages. Imagine having a spot on Facebook where leads can join your email list, become loyalty members, etc. without ever having to leave their app. Minimizing friction and connecting with customers is the best way to increase conversion.
Just like with Facebook Page Tabs, Lead Ads allow you to capture information from marketing qualified leads (MQL) without taking any unnecessary extra steps. The interested party can simply fill out a form right in their Facebook or Instagram app. There is no need for them to leave the platform and more importantly, there is no disruption with your marketing. It feels less intrusive and more inviting.
Are you aware of how much each lead costs, conversion and the significant impact to growing revenue? With Social Bridge, we can now determine all of that information with ease. Your marketing team will feel more empowered when they can see which of their efforts pay off in the long and short term.
A common conversion to track is sales. No one can fault you there but are you tracking all the mini conversions along the sales process? With Social Bridge, your analytics will include the mini conversions that consumers take along their sales journey. The more your business understands about the behaviors of your ideal clients during the sales process, the better the process becomes. This data is invaluable in that you’ll be able to tailor the sales process and then enhance your retention funnel. It’s much easier to convert and expand when you’ve been able to truly understand the client you’re approaching based on a set of ongoing conversion tracking data through the customer journey..
The more you can refine your process, the better the leads. The clarity your business can gain only leads to a more targeted marketing plan. If your business has better leads, your business makes more money. Loyalty will be a big factor in this strategy. It’s much easier to create a loyalty program to expand upon the leads you are nurturing, rather than being in a feast or famine mode trying to acquire new clients consistently. Having a strategy that is focused solely on lead generation instead of implementing a loyalty strategy will cost your business 5x more. In 2020, it all comes down to data and implementation. How your brand collects and then uses the information readily available, will be the very thing that sets your business apart.
If you’re ready to take your marketing strategy into the next level, let’s talk. You can learn more about the new Social Bridge by Annex Cloud features here or schedule a call with an Annex Cloud loyalty solution specialist.
Forrester Now Tech: Loyalty Marketing, Q4 2020 Report Features Annex Cloud as Customer Loyalty Solutions Provider