As you’re guiding your customers through the process of writing and publishing a product review on your site, you’re going to need to remain in communication with them. Unsurprisingly, email is the preferred method of contact for these sorts of messages. You should set up several different kinds of triggered emails to automatically notify customers of pivotal updates in the process of writing this helpful user generated content.
In case you’re nervous about your triggered emails making it seem like you’re overwhelming your customers with messages, take note of the fact that automated emails can generate 175% more revenue and an 83% higher conversion rate than manual emails.
While you don’t want to inundate your customers with emails, here are the three sorts of triggers you definitely need to set up for your Ratings and Reviews solution:
With all of these emails, you should include the product name in the subject line to avoid any ambiguity about the contents of the email. Additionally, you should use the messages to prompt customers to review more of your products.
Once you’ve set this up, you can look forward to using your Ratings and Reviews content for marketing, which we’ll write about soon!