It’s that time of year again! Last year, back-to-school shopping brought retailers a whopping 8.5 billion in revenue. Not only is the average spend per household $675, but this year 40% of consumers will do their shopping online for all their back to school needs.
Social media marketing has a large impact on where customers are spending their back-to-school cash. According to research, 43% said that internet ads would influence their purchase decisions for back-to-school shopping. On Twitter alone, there are 12.5 million educators, 11.5 million parents, and over 1 million college students. 73% of moms, 68% of dads, and 85% of college students use Facebook. Not to mention, almost half of Pinterest’s audience consists of college aged individuals. In order to reach your back-to-school audience it is essential to pinpoint what social network they spend the most time on, and how to reach them with your message.
Read more about the top online back-to-school retailers and the social network with the largest BTS influence, Online Back-to-School Guide 2013 Infographic.