A Brief Know-How of Data Privacy Laws

by Natasha Ambavle | 1st Party Data, Data Privacy

For every valuable commodity, there are rules and regulations in place, to ensure smooth and ethical resource management and transfer practices. A code of law is imperative to ensure that the commodity is ethically sourced, stored and transferred, be it gold, oil or data.

Data is among the most valuable commodities in recent times and to regulate its flow, there are data privacy and protection laws in place.

Why Do You Need Data Privacy and Protection Laws?

The gross accumulation of information, known as data has grown exponentially in value. Data gives you a better understanding of the customer, helps you make informed projections and calculated business decisions, gives you a competitive edge and provides solutions to various business problems.

Data can also be bartered, sold or purchased making it a hot commodity. However, since it is sensitive information that could threaten the privacy of individuals it must be treated with caution. Also, the sheer value of data has resulted in unethical data extraction processes that individuals find invasive and unwarranted. According to a survey conducted by PEW Research Center, “79% of respondents said they are very or somewhat concerned about how companies are using the data they collect about them, while 64% say they have the same level of concern about government data collection.” To protect the privacy of individuals and regulate the flow of information, data privacy regulations were instated.

What Exactly is Data Privacy?

Data privacy can be defined as a division of data management that deals with data procurement handling and transfer in compliance with data protection rules and regulations and general privacy laws. Almost every country has its own set of data privacy laws, however, European Union’s General Data Protection Regulation or GDPR is globally recognized and has inspired data compliance standards across the world. In the United States, Health Insurance Portability and Accountability Act (HIPAA) is a federal law, that protects the right to privacy as well the data of patients while providing strict guidelines to ‘covered entities’ to mine, store and transfer patients data. The California Consumer Privacy Act (CCPA)was enforced by the Attorney General of the State of California to safeguard consumer’s right to privacy. The act gives power to individuals when it comes to their data and gives them the right to know why their information is extracted and how is it going to be used. Similarly, there are data compliance standards in countries like Brazil, India, South Africa, China, Japan, Thailand, Canada and many other countries.

Click here for an in-depth study on global privacy laws.

The General Deputation of Data Protection Lobbies 

The prime deputation of data compliance standards globally is protecting the privacy of individuals and maintaining the integrity of data.

Data privacy regulations ensure that the data extracted from the individual is used ethically and utilized only for the purpose it was extracted. Most data compliance standards across the world also require companies to get official consent from individuals to extract data. Some regulations also offer the option of ‘request deletion’, which individuals can use whenever they want companies to delete their information.

It also enables the smooth transfer of data from one party to another while ensuring both parties adhere to standard compliance protocols. These regulations ascertain that the integrity of data is protected and it is not being misused or manipulated for personal gain.

To learn more about data privacy compliance standards, click here.

 

Safe Data Extraction Strategies

It is imperative that your data extraction processes should be compliant with global data privacy standards. Considering this, listed below are a few safe and ethical strategies that will help you extract data.

  • Loyalty Programs – Loyalty programs are perhaps the safest, most ethical and efficient means of extracting data. With the help of a smartly designed loyalty program, you can extract vital first-party data that is not just highly accurate but also relevant, since it is sourced directly from your target audience. The efficiency of the program is ensured by guaranteed rewards or incentives that encourage the audience to share their information proactively with you. With the help of Annex Cloud, you can design dynamic loyalty programs that resonate with your brand personality and help you extract crucial first-party data. To know more click here.
  • Marketing Analytics – Marketing strategies are another great means of extracting data. Gauging the reach and effectiveness of your campaigns can give you great insights on your audience and information that can help you identify purchase patterns and most importantly customer behavior.
  • Sales Data – Sales or transaction data also has vital customer information like name, mode of payment, place of purchase and items purchased. These basic yet important details can help you build your customer base and know your audience better.
  • Social Media – Most marketers these days, use social media as their prime medium for data extraction. Your social media can give you great insights on your audience along with statistics that showcase the effectiveness and reach of your campaign. You can also collect data through your websites in the form of cookies, as well as through your mobile applications.

 

 
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