Increase your sales cycle in 2012
Buying cycles can be divided into two distinguish categories that is, long and short. Products like retail packaged goods etc which are mainly about “buy right now”. These goods don’t require researching, evaluating and recommendations before buying hence fall under the short buying cycle. Whereas, products that have higher relevance frequency fall under the long buying cycle category. Such products are bought only after evaluation, asking others opinions and people take time to do research and then close in the deal.
Thus when it comes to promoting short buying cycle’s products content, blogs and newsletters are not as important as advertising, creating awareness and interest in your brand. It’s extremely important for your brand to stay in the radar of the customers. This will surely help in increasing your products sale.
When it’s about increasing your product sale, which belongs to longer buying cycle’s content, social networking, advertising and blogging are all important. Companies should not wait for the audiences to join them rather they should step out and interact with them first so that you can build up fans and followers who are your prospective leads. When these people come under your company and become your trusted followers sharing and recommending your brand among people is definitely going to happen. This is what social media marketing and selling is about- share and recommend products and companies, which increases reputation and sale.
2012 brings in new avenues for business marketing and sales enhancement hence working hard and expanding your business through the ever increasing platform of social media is the key of increasing your sales cycle.