Everyday more and more businesses are making the switch over to social media. Businesses that have made the switch over to these social media network platforms have already acquired many benefits. Some of these benefits include higher influence and awareness with your brand, and growth in engagement with consumers. With benefits there is one key thing which is trust that businesses need to have to help consumers feel comfortable purchasing from them.
One important topic that has been discussed is how trust will drive social. Trust is the new social currency for any brand that wants to build a base of consumers. With having this trust it drives engagement, influence, and relationships. Businesses need to earn and this trust through the actions they do via social media platforms. This trust which can be earned can be easily taken away by being dishonest and lack of credibility.
Businesses that have these types of social media networks break down the barrier that once stood between the consumer and the business. Through these networks businesses are able to build a more intimate relationship with your consumers. You’re not only able to potentially sell a product to a consumer you can seek their advice on your business. By engaging with your consumer and building this type of relationship with them you earn their trust and bring loyalty with them. Once the consumer has your trust, they are more likely to share your product to others feeling comfortable that you are the right choice in purchasing with them.
Without trust your customers aren’t convinced that you can solve their needs in purchasing your product, and will look for another company to purchase from. Thankfully now with the implementation of social media, businesses have many touchpoints to build trust with their consumers.