The more positively and effectively a business engages with its customers, the more referral companies receive. This is the case in the healthcare sector too. A successfully devised and personalized level of engagement is much more likely to garner patient loyalty.
The need to improve patient loyalty increases since patients can move to another hospital when they are not satisfied with the experience or the care received. More hospitals are now implementing healthcare loyalty programs to retain and engage their patients.
Assorted goals of healthcare loyalty programs can include any of the following:
Improved Patient Retention –The main goal of a healthcare loyalty program is patient retention. The program boosts patients’ engagement by offering incentives, discounts, and redeemable points on treatments. This changes patients’ attitudes towards the business and can aid in enhancing brand perceptions.
Repeat Business –As the healthcare loyalty programs reward patients for using available services, which helps them save money, they are more willing to return to your institution when they need additional services.
Lower Patient Engagement Cost –Engaging with your current (or even old, if they’re still signed up for your marketing efforts) patients for more business is less expensive than acquiring new customers. Healthcare loyalty programs help you engage with your old patients in an effective way, which saves you effort and resources compared to finding new ones.
More Referrals –You win your patients’ loyalty when you offer them world-class treatment along with additional benefits at your hospital. They are more likely to recommend your institution to their friends and acquaintances, which brings in more referrals and ultimately expands your business. Healthcare loyalty programs improve the overall experience of the patients, and in turn, they perform positive word-of-mouth marketing for your business.
Higher ROI –Businesses that have loyalty programs in place often get a good return on investment, making them an excellent idea even for the healthcare industry as it helps in retaining patients and provides ways to keep them engaged for longer durations. With a robust healthcare loyalty program, you can grow your patient base, improve the amount of word of mouth from current clientele, and expand the reach of your health plans to your audience.
Healthcare loyalty programs have become the latest rage in the health care industry. It is one of the known effective tools for businesses to increase customer base and gain loyalty. With healthcare loyalty programs, you can offer a gift card, access to special deals, or other enticing rewards to your patients to make them choose you over your competitors. Following are a brief introduction to 5 best loyalty programs that are available to hospitals:
VIP healthcare loyalty program is meant to offer exclusive benefit to patients who frequently use your services or facility. You can reward such patients by offering free parking, a discount at a hospital pharmacy, or free health checkup. For those who recommend your services to others, you can offer them VIP membership, tickets to social events, or tiered programs.
Your patients can pay an extra fee to get further benefits from your hospital. This may include getting an appointment with the same doctor they visited the first time or the option to contact that doctor via phone whenever they need it.
This is a unique loyalty program wherein you allow your patients to attend social events such as parties organized at your hospital. Your patients feel both valued and specially recognized, creating a further loyalty to your institution when you offer them such a reward.
This loyalty program is based on the discount system by offering a price reduction to your patients depending on the amount they paid for your services. Another reward is to offer one out of five services for free. This increases the likelihood of your patients coming to your locations multiple times.
You can offer free health screenings to patients who participate in your loyalty program. The complimentary checkup will improve engagement with your patients; along with raising the possibility of catching a new or unknown health issue early, which your facility may be able to treat for extra revenue. Another option is giving your patients access to educational resources, which can increase their insight into certain topics and improve their health.
Hospitals are acknowledging the importance of a healthcare loyalty solution and now implementing it to meet their business requirement. Loyalty programs are considered to be among the best marketing strategies to boost sales and brand image.
Annex Cloud is experienced in designing top-notch healthcare loyalty programs that drive referrals. Call our experts today to implement a loyalty program in your business.