In our world of ever evolving technology, we are constantly having to learn new tasks. Just like how we are always improving brand products or services, we are adopting new capabilities. Gamification, one of our capabilities, is an excellent tool for educating and motivating people.
A survey by TalentLMS found that 79% of participants (students and corporate learners) believed they would be more productive and motivated if their learning environment incorporated games and gamification tools.
Gamification is incredibly helpful in motivating disengaged or uninformed customers. This process replicates game interface elements to influence the customer, just like how in a video game the game design elements motivate a player. As more companies are implementing gamification, it is necessary to understand the most effective strategies.
Progression to Different Levels
People have a natural tendency to want be guided in learning a new skill. Gamification breaks the learning process into manageable steps, as it translates objectives into desired behavior. With progression in behavior towards a new level customers can be rewarded with points and rewards like virtual trophies, leaderboard scoring, and social media integration. Having at least one gamified application adds the potential to reach popularity like that of The Khan Academy or FourSquare, which allows users’ “check-ins” count towards desired enterprise-related behavior.
Completion Game Mechanics
User-game attributes should be designed to make the game fun, engaging, and entertaining which includes dynamics, design principles, psychology, and simple incentives to make people want to play. Through repeated actions in a game, user scan gain strength in brain cell connections underlying memory and learning, according to Online Universities “The Neurology of Gaming”
By breaking up the process into manageable steps, the user can learn steadily at his or her pace for an overall more enjoyable experience. Progress bars allow customers to see how far they have come in comparison to their friends.
Real Time Feedback
Learning is more enjoyable with others, and through a gamification activity feed, product experts can connect with learners and exchange information. Questions and debate topics can greatly motivate your customer to continue staying engaged and working towards the next level.
Overall the best way to bring about success is be unique and dedicated to providing enjoyment to your customers. Gamification can greatly assist the learning process for your customers and these simple tips can greatly improve the engagement between your brand and your customers.
Loyalty Designed for Authentic and Brand Driven Experience Commerce with insights from e.l.f. Cosmetics