Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate

From Browser to Advocate

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.  

Browsers will become buyers through:

Visual Commerce: 44% of people are more likely to engage with brands online if they post real pictures of their products.

User Generated Content: Visitors who interact with Ratings & Reviews and/or Q&A are 105% more likely to buy.

Social Login: Allowing customers to register or log in to a site using a social network of their choice increases the conversion rate up to 20% on average.

Buyers will become loyal customers through:

Omnichannel Loyalty: An omnichannel loyalty program creates a 90% increase in social activity on average and up to a 20% increase in purchase frequency. In fact, customers that interact and transact with a brand spend 200%+ more than customers who just transact.

Contests: 35% of Facebook fans like a page so they can participate in contests, and contests create 5.5.times more engagement than simply social media posts.

Loyal customers will become advocates through:

Refer a Friend: Reward your loyal customers for referring to your brand. Customers referred by other customers have a 37% higher retention rate and are 18% more loyal than customers acquired by other means.

Share & Save: Reward your loyal customers for advocating. Sharers have 300-700% higher conversion rates on average.

Visual Commerce: Let your customers illustrate your brand. Visual Commerce increases click-through by up to 20% on average.

Ratings & Reviews: Give your brand a trusted voice. Customers spend 31% more at businesses with “excellent” reviews. 

Advocates will bring you more buyers through:

Share & Save: 84% of people in the US say they’ve used social media to post about a great brand experience. Reward your advocates for sharing about your brand.

Refer a Friend: Brand advocates are 50% more likely to influence a purchase. And 92% of consumers believe recommendations from friends and family more than all other forms of advertising.

While that sounds like a lot, it will be a breeze if you have all of these solutions on the same platform working together throughout the entire buyer’s journey. One of Annex Cloud’s customers implemented five of these solutions and in just one month experienced an 85:1 ROI.

Ready to get started? Annex Cloud is the only loyalty technology that has a full native engagement suite. The Loyalty Experience Platform will take your browser to advocate to new buyers over and over and over again.

 
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