The adoption of Fortune 500 companies on social media websites is finally happening. It took a little over 5 years in the making but they are finally adopting twitter, facebook and even blogging according to a report from the center of marketing research.
Even though this data presents increase in numbers many large companies are still are hesitant to use social media because they aren’t certain how to deal with customer service or complaints.
With the presentation of this data it shows that social media is becoming something necessary even for the larger corporations that already have an established audience. With the very slow adoption of social media from these companies it makes you question are they stuck on traditional marketing or think social media won’t benefit them in anyway. With anything comes adaption and any sized company big or small need to adapt to new ways of marketing. Yes, the unknown can be scary, but it can also be beneficial if used in the right way.