5 Top-Marken, die Benutzergenerierte Inhalte auf Instagram betreiben

von Rachel Novosad |

5 Top-Marken, die Benutzergenerierte Inhalte auf Instagram betreiben

gopro user generated content

What is User generated content? In today’s competitive world, if brands don’t cater to customer preferences, they’ll just scoff at the disconnect and move to other brands to fulfill their needs. In order to continually stay updated with ever-changing marketing trends, brands are finding different ways to spin their social content into pure gold and … Weiterlesen

Top 5 Add-On Features for Your Customer Loyalty Program

customer-loyalty-program

You have a Programm zur Kundenbindung, so you’re off to the right start! But now it’s been implemented and you’re seeing the value in its performance, you’re probably thinking, “Now what?” We get it, you want to see your customer loyalty program perform to the best of its ability. And now that your business is scaling, you want more tools to boost conversion, engagement, and retention.

As much as it’s very important to promote customer rewards, more and more companies are implementing other Kundenbindungsmarketing features to help complement those efforts. Though not every tool will be right for your business, it’s important to review your options. That being said, here are the top five features to help you boost retention and really make your loyalty program gain value.

Benutzergenerierte Inhalte

We now live in an age of distraction where customer attention is at an all-time low. Consumers aren’t trusting traditional advertising as much and believe peer reviews are the most trusted source. That means Benutzergenerierte Inhalte is a pivotal tool for conversion. So by opening up the discussion with Q&A, visual commerce, and product ratings, you’re organically building out your community and fostering a group of brand advocates. Not only does it help your awareness grow, but you’ll see an increase in ROI, an increase average order value, and a decrease in customer turnover.

Omni channel loyalty
According to Google, omni-channel shoppers have a 30% higher lifetime value than those using only one channel.

Omni-Channel-Treue

It’s so very important to spread your brand’s message across as many channels as possible. Whether it be products on your website, in-store signage, or through email marketing efforts, building consistent branding with a strong omni-channel presence has proven to be a more effective strategy. Annex Cloud has a unique approach to omni-channel, some tactics include integrating your POS system for in-store purchases, creating a custom loyalty app, and even retrieving customer insight with the its data receipt aggregator. According to Nielsen, Americans spend an average of 11 hours per day engaging with various media, including television, internet, radio, and other advertising. With that much media consumption, brands must diversify and find balance among their marketing channels.

Visueller Handel

Though this ties back into your user-generated content strategy, visueller kommerz allows you to create brilliant product galleries featuring your own customers. Consumers often feel that staged and advertised photos aren’t as relevant to their lives. They like seeing similar people with similar interests using similar products. Visual Commerce channels with targeted tags bring all of these products together into one aesthetically pleasing gallery. You can also tie this in with your loyalty program by rewarding points for users who add images with those products. This influences your consumers to share more content, which creates more brand trust within your community. You can then use those catered product galleries for your website, email, and social media campaigns.

Empfehlungsmarketing

We said it before and we’ll say it again, consumers trust peer recognition over traditional sources of advertising. And for that reason, it’s very important to use your most loyal customers as brand ambassadors to their friends. By building a program that gives personalized incentives to your customers and their friends, you’re opening up an entirely new market for your products. Referral marketing helps you expand your customer base at a minimum cost to you. According to Huff Post, those referred customers will have on average a 25% higher lifetime value compared to non-referred customers. Make the most out of your network by implementing referrals into your loyalty program.

Data Integrations

How your brand embraces tech can be the difference between success and failure in retail. It’s so important to offer data integrations to give your potential customers the best user experience possible. If they have difficulty purchasing from you, they can find a similar product with a better UX somewhere else. Tools like social login are huge because not only are you helping the customer buy, but you’re now gaining significant insight into their social behavior. Other features like single sign-on und registration as a service help eliminate data gaps and keep your customer data safe. All of these add-ons create stickiness between you and the customer, which turns into brand loyalty over time.

Optimizing the performance of your customer loyalty program is crucial, and adding features that complement those efforts can be the major differentiator. Annex Cloud builds custom solutions for user-generated content, referral marketing, and kanalübergreifende Loyalität. Regardless of if you already have Kundentreue with us, we can help you lower cost of acquisition, cost of retention, and build a community around your brand. If you have any questions about UGC or referral marketing, Kontaktieren Sie uns for a complimentary consultation!

6 Visual Commerce Marketing Mistakes and How to Avoid Them

Visual Marketing

Visuals, in addition to content, have come to play a central role in modern advertising. Images, GIFs, and videos are simply easier to process than written text because we are accustomed to seeing pictures of our surroundings. As much as 90% of all information that reaches the average human brain is visual, and as much … Weiterlesen

Enhancing Your Virtual Community

Visual Commerce

Sales strategy has changed drastically over the last few years alone.  This change of direction is driven by one source – the customer.  But what who is the influencer of customer purchase decisions? Understanding your customers Building your community starts with understanding who creates it: your fans and followers.   You may already know your target … Weiterlesen

3 Best Practices For Visual Commerce

Visual Commerce

Internet users are known to have nearly instantaneous reactions to what they see on their screens. In less than 50 milliseconds, users experience an initial “gut feeling” that help them decide whether they’ll stay or leave. This first impression depends on many factors including structure, colors, spacing, symmetry, and amount of text, fonts, and more. … Weiterlesen

Visual Commerce Permissions: Don’t Shoot First and Ask Questions Later

visual commerce permissions

70% of marketers are planning to increase their use of visual content on their eCommerce sites this year, and more than 75 million people use photo sharing platforms like Instagram on a daily basis. In the face of data like this, it would be absurd to shy away from using customer photos in your marketing strategies. … Weiterlesen

Making a good First Impression with User Generated Content

user generated content

We all know that first impressions matter, whether it’s a conference, a new client dinner or a first date. Does your site make a good first impression? Make your site the one that catches your customers’ eyes by calling upon and showcasing your existing community of fans. This can give your site an immediate impression … Weiterlesen

A Picture’s Worth a Thousand Retweets (and then some)

The old saying goes, ‘a picture’s worth a thousand words’. In the new age of social media, this is more true than ever. Visual social sites, Pinterest and Instagram, blew up last year. Other social giants strove to catch up with update after update, optimizing their newsfeeds to make them more visual. Twitter, known for … Weiterlesen

ACT now to develop Brand Advocacy

brand advocacy

As social commerce is quickly turning into visual commerce, brands have to act fast in order to keep up with this new generation of shoppers. More and more competitors are entering the market, testing your customers’ loyalty. In order to stand out of the crowd, brands have to ACT. ACT: authenticity, context and trust, the … Weiterlesen

Annex Cloud introduces ROI Driven Visual Commerce suite

Visual Commerce Suite

The Role of Visual Commerce in Marketing With the popularity of social media such as Instagram and Snapchat, the shift towards visual representation has risen tremendously. Everywhere you see on the social networking sites are beautiful pictures that tell a story of their own. And why not? The right hemisphere of the brain understands through … Weiterlesen

The next big thing is here: Visual User Generated Commerce

In social and eCommerce, we’re constantly asking, “What’s the next big thing?” There was Facebook Commerce, then Social Commerce and now it’s Visual Commerce, so what’s next? With the growth of visual social networks over the past three years and rise of online peer influence, the next big thing is already here: Visual User Generated … Weiterlesen

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