Why is 1st Party Data Important to Loyalty and How Do You Use It?

von Natasha Ambavle |

Why is 1st Party Data Important to Loyalty and How Do You Use It?

We all have ‘accepted cookies’ hastily while browsing through websites. Most of the time even without giving it a second thought. What we seldom realize is that with just one click we are sharing information with a person, team, a company, or more. Sharing information is not necessarily a bad thing; provided that the data … Weiterlesen

The Social Phases of Brand Expansion


In the increasingly competitive world of ecommerce, staying ahead of the customer’s mind can be a challenge. Social media can build bridges between brands and customers through optimization of brand presence and increased understanding of target customers. While 84% of B2B marketers use social media in some form, not all marketers understand or use the … Weiterlesen

Measuring Social ROI with Engagement, Data and Revenue

Social ROI

Social media has proven itself as a valuable tool for eCommerce to increase acquisitions, conversions and retention. Return from Social can come in three forms: engagement ROI, data ROI and revenue ROI. Last month a specialty brand went live on Annex Cloud’s social commerce platform, driving over 20,000 contest entries in less than 30 days. … Weiterlesen

Divide and Conquer: Social segmentation strategies for better marketing

Enhance your behavioral marketing strategy by adding social segmentation. A clear segmentation strategy is the key to developing successful targeted marketing strategies. In addition to running marketing campaigns based on buying behavior and demographics, utilize social data to deepen your segmentation strategy and add a social layer. The first step to creating a social segmentation … Weiterlesen

3 steps to increase conversions with Social Data

social data

Every social tool boasts the ability to collect social data. Everyone has heard that social data can illuminate group intentions, social behaviors, and commonalities which has practical implications for high level strategy and audience insights. Social data has the ability to assign shoppers context beyond what can be gathered from even the most invasive registration … Weiterlesen

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