Why is 1st Party Data Important to Loyalty and How Do You Use It?

von Natasha Ambavle |

Why is 1st Party Data Important to Loyalty and How Do You Use It?

We all have ‘accepted cookies’ hastily while browsing through websites. Most of the time even without giving it a second thought. What we seldom realize is that with just one click we are sharing information with a person, team, a company, or more. Sharing information is not necessarily a bad thing; provided that the data … Weiterlesen

The Native Receipt Scanning: A New Data & Loyalty Opportunity for Brands

Native Receipt Scanner

It’s clear that the rapid pace of changes in tech has opened up new worlds for sellers. A few decades ago, e-commerce was unthinkable, while a few years ago it seemed crazy to shop from our phones, and now we can make purchases online just by speaking to robots. Thanks to a combination of tech innovations like these merchants of all kinds have continuously new ways to engage with shoppers, learn more about them, and grow revenue. Annex Cloud’s Natives Belegscannen is one of these exciting new opportunities.

The Natives Belegscannen offers a new way for companies to loop more customers into their branded manufacturer loyalty programs, gather valuable data–including information about third-party purchases–and reward shoppers for their continued business. Let’s take a closer look.

Who Are Your Customers and How Do You Ensure Retention?

The above question looks basic, but let’s take a moment to think about it. While retailers and direct to consumer businesses–who’ve become increasingly popular in recent years–have direct contact with their all shoppers, many manufacturers and brands don’t. For example, your business might sell 20% of its products through its own website and the remaining 80% through third-party sites and physical stores. In a case like this, most retail partners won’t pass on much–if any–information about your own customers. There’s really not a great way to know who’s buying that 80% of your turnover!

If you don’t fully know who your customers are, communicating with them is considerably challenging. Optimizing upsells, increasing repeat purchase rate, launching new products, and the like is a pretty daunting task.

Launching a Treueprogramm is a surefire way to establish a dedicated line of communication with your most dedicated customers. In order to ensure the widest reach possible and the biggest return for you, you have to take advantage of technological advances like the Native Receipt Scanning.

The Native Receipt Scanning: How It Works

The Native Receipt Scanning lets shoppers in a brand’s loyalty program submit receipts in order to get points for purchases. They can do so through three methods:

  • Receipt scanning with a camera phone and mobile upload
  • SMS receipt forwarding
  • Email receipt forwarding

Native Receipt Scanning slide

Whichever way customers submit receipts, they will be “read,” which in the case of receipt scanning, is enabled by optical character recognition (OCR). Annex Cloud’s auto-processing API processes all this data and stores it in a database, and then awards customers points based on their purchases and whichever other loyalty rules the merchant has in place.

Data from e-receipts is scanned and stored after they're forwarded to the manufacturer via email or SMS.
Data from e-receipts is scanned and stored after they’re forwarded to the manufacturer via email or SMS.


Information from physical receipts is processed and stored after they're scanned and uploaded to the manufacturer's site or app.
Information from physical receipts is processed and stored after they’re scanned and uploaded to the manufacturer’s site or app.

Furthermore, Annex Cloud’s solution is pre-integrated with a continuously growing list of top retailers. This means that virtually any receipt format from any seller will be instantly recognized and processed.

The Native Receipt Scanning: Benefits

The Natives Belegscannen has significant benefits for both consumers and sellers. Shoppers find it’s easier than ever to get rewarded for buying the brands they love from retailers that are convenient for them. 15% or more of an audience that’s buying in-store will sign up for a loyalty program due to the introduction of the Native Receipt Scanning.

For brands, the Native Receipt Scanning supercharges loyalty programs, which usually increase purchase frequency and average order value for members by 5-20%.

Find out more about the impact of loyalty here und get more loyalty stats here

Yet the most impressive outcome of the Native Receipt Scanning is the data it delivers to brands. Because the receipts submitted are from third-party retailers, brands get access to their customers’ purchase data on a whole new level.

For example, lets say someone belongs to a cosmetics brand X’s loyalty program, and purchases several of their items, plus skin care products from another brand Y and lipstick from brand Z. Once the shopper submits the receipt, brand X’s team can see exactly which products from brands Y and Z were purchased.

With enough data, it’s easy to see what’s popular among brand X’s customers in order to improve their business. Their merchandising and product development teams can compare issues or perceptions of quality, while the packaging department can find inspiration from other products their customers like. Marketers can examine whether the selling points of these other products are price, brand perception, or even something like being eco-friendly. The possibilities are endless!

The Native Receipt Scanning: Fraud Prevention

As with any marketing endeavor that rewards customers, there have to be fraud prevention measures for the Native Receipt Scanning. Annex Cloud offers the following capabilities:

  • Receipt number matching blocks the submission of any submitted receipt with a matching receipt number from any previously submitted receipt
  • Based on API receipt processing, we can set a threshold for how close of a match a newly submitted receipt is to any previously submitted one
  • We can limit the number of receipt submissions in a given timeframe
  • It’s a best practice to tell loyalty members that all receipts must be submitted within a certain timeframe after purchase

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