Decoding the Concept of Loyalty Marketing

von Natasha Ambavle |

Decoding the Concept of Loyalty Marketing

Have you ever tried to collect sand in your palm? The more sand you try to accommodate, the more it slips through your fingers; much like acquiring and trying to retain customers. Just like sand, the logic behind customer retention is simple; focus on retaining the sand in your hands than trying to accommodate more. … Weiterlesen

The Impact of Discount Culture on Brand Loyalty

The prime concern of brands nowadays is to attract customers and gain a competitive edge. However, offering discounts isn’t the best option to do so. Vantage Partners, a consulting firm, surveyed 83 senior sales leaders at Fortune 500 companies across 11 sectors. The findings clearly indicate that the discount culture doesn’t actually work in favor … Weiterlesen

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