Let’s Talk Loyalty: Chief Strategist Al Lalani Discusses Customer Acquisition

von Sean Ogino |

Let’s Talk Loyalty: Chief Strategist Al Lalani Discusses Customer Acquisition

Customer Acquisition

We are excited to present to you a new video series called “Let’s Talk” where industry experts speak on current trends in retail and ecommerce. Topics range from customer acquisition to ROI of Kundenbindungsprogramme. The idea behind this series is to educate the industry on best practices for serving its customers.

Our first episode is called “Let’s Talk Loyalty,” where Annex Cloud’s Chief Strategist Al Lalani answers the questions that a lot of us in retail are asking. Why is consumer acquisition so expensive? How can we reduce that acquisition cost? How do we segment our audience and what does that do for us?

“We are constantly fighting that battle of acquiring the same customer over and over again,” said Lalani. “It would be great to not have to battle and instead build a true relationship with the customer through retention.”

Here at Annex Cloud, we are constantly bombarded with questions from retailers on how to bridge the gap between the customer and the brand. We want to use this as a platform for retailers all over to get those important questions answered. Ever wonder how to better serve your customers? Kontakt or set up a consultation and we’ll be sure to help you!

10 Reasons To Choose Annex Cloud Loyalty Programs

Customer Loyalty Icon

A robust, full-featured, complete Social-enabled customer loyalty program helps to increase your customer’s lifetime value, build brand recognition, increase conversion rates, and grow your brand advocates. Below are the top ten reasons to choose Annex Cloud Customer Loyalty suite for your business.

Reasons to choose Annex Cloud Customer Loyalty

Loyalty Calculator determines point & incentive structure for optimal success

The Loyalty Calculator uses aggregated data from comparable Annex Cloud loyalty customers and your company’s current KPIs to create a predictable, profitable loyalty program. Be confident your loyalty investment yield a positive ROI in month one.

Omni-channel solution across all marketing channels

Designed to reach customers consistently at every level, Annex Cloud Customer Loyalty solution provides customers with unique and rewarding experience while they shop online, check out in store, speak with customer service over the phone, connect on mobile apps and across Social networks. Whether points are being redeemed at a brick and mortar location, a customer service representative is awarding points over the phone, or when a fan comments on Facebook. Annex Cloud will track all these actions and many more to ensure the loyalty rewards are managed properly.

Fully managed services keep your program optimized

A dedicated Client Success Manager and an Implementation Architect share best practices to form a strategic plan, keep your loyalty programs from getting stalled in your development queue, and provide regular reports and updates. A Design Lead ensures all Loyalty dashboards and tools have correct branding across the board. A Social Media Manager ensures that social engagement remains high and one step ahead of your competitors. A true fully managed solution keeps marketers a headache free and in the driver’s seat.

Customized Loyalty solution for a personalized user experience

From rewards, perks, badges, incentives, to onsite and offsite actions, Annex Cloud Programme zur Kundentreue are 100% customizable. No two loyalty strategies are identical because no two companies are the same. Run double point days, create discrete badge and rewards systems, associate points with product SKUs and use Annex Cloud’s design resources to create fully branded customer facing dashboard.

Customizable customer actions ensure that you continue to differentiate your business

Don’t be confined to preset actions with other standard loyalty programs. The Annex Cloud RESTful API allows companies to create unlimited actions based on purchase behavior, engagement, social actions, offsite actions, in-store actions and more. Reward your customers for valuable actions at every level.

Pre-built with advanced segmentation strategies & multiple action triggers

Annex Cloud Customer Loyalty easily integrates with existing Email Service Providers (ESP), CRM systems and Marketing Automation systems for deeper segmentation based on loyalty actions as well as triggered emails based on purchase behavior, inactivity, and more. Continue to strengthen your customers’ loyalty with user-based and product segmentation. Easily schedule advanced double point events to coincide with seasonal promotions or to advertise specific products or a brand..

Create actionable re-marketing campaigns with Social data

Feed data from your Customer Loyalty program and social commerce tools into your marketing analytics software to keep reporting and strategy unified. Seamlessly integrate with existing email service providers including ExactTarget, Silverpop, MailChimp, as well as analytics software, including Google Analytics, Disqus, and Salesforce.

Expand beyond Customer Loyalty and enhance your Social shopping strategy

Customer Loyalty exists within the Annex Cloud social commerce ecosystem, containing more than 27 other tools designed to drive revenue from Social. Offer loyalty rewards to customers for referring friends, for registering and logging in using Social Media integration, or for entering a photo upload contest. The possibilities are limitless. The Annex Cloud analytics dashboard aggregates reporting from various products, so you can see the entire customer journey from start to finish and easily assess the true value of every aspect of your social commerce platform.

Powerful dashboard with ROI focused reporting and analytics

Good reporting should highlight how your loyalty program has affected repeat purchases, conversion rates, average order values, referral orders, and ultimately customer lifetime value. Know exactly how much incremental revenue is the result of your investment in your customer loyalty program.

Take advantage of Annex Cloud’s years of experience and knowledge of eCommerce best practices

Annex Cloud has compiled eCommerce best practices from implementing client loyalty programs across a wide variety of customers demographics and products. Every customer loyalty engagement starts with clear goals set by our clients and is guided with eCommerce best practices. Companies innovate in their loyalty programs as a differentiating factor. Annex Cloud’s customer implementation and success teams work with each of our clients to design a Loyalty program just right for their business model, customer base and revenue goals.

Creating a Powerful Loyalty Platform in 10 steps

Developing online loyalty programs that ensures a successful outcome can be hard, but at Annex Cloud we’ve determined 10 crucial steps that help our clients build out a powerful, customer-centric loyalty solution. Segment for maximum effectiveness Loyalty programs are not one size fit all; treat your customers differently based on their engagement level, demographics and … Weiterlesen

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