Loyalty Review Program – Measuring Effectiveness of Loyalty Programs

by Bistriti Poddar |

Loyalty Review Program – Measuring Effectiveness of Loyalty Programs

Loyalty-review-program

There’s an old adage, ‘what gets measured, gets done’. Same is true for loyalty programs. Loyalty programs over the years have become a vital part of a brand’s overall marketing strategy because the payoff is significant. Leveraging loyalty programs results in incremental profits, improved customer experience and competitive advantage. In the last few years, brands … Weiterlesen

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