Answering all Questions, You Had About Customer Loyalty

von Natasha Ambavle |

Answering all Questions, You Had About Customer Loyalty

With the marketing arena drowning with buzz words like ‘customer advocacy’, ‘customer loyalty, ‘customer affinity’, it is understandable to have questions. Especially when you are on the fence about some of these concepts and want to be absolutely sure before investing in loyalty strategies and programs. Here, we attempt to answer some of the most … Weiterlesen

A Study on Amazon’s Loyalty Program – Amazon Moments

Amazon loyalty rewards

We can all agree, that Amazon is the undisputed champion in the eCommerce sector. But what most don’t comprehend is that this is not an overnight success story. It is the result of consistent hard work, team effort, and marketing geniuses that developed unparalleled strategies to make Amazon what it is today! One of these … Weiterlesen

The Genius of Loyalty Points Program

loyalty points program

Loyalty programs have been around for decades, and at some point, one might start to question their relevancy and impact. Have they become redundant and ineffective after all this time? Let’s look at some facts and figures to better understand brand loyalty and its relevancy in today’s world. The Pareto Principle shows 80% of your … Weiterlesen

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