First Party Data and its Impact on Ecommerce- A Guide

by Bistriti Poddar |

First Party Data and its Impact on Ecommerce- A Guide

First-party-data-impact-ecommerce

With Google’s decision to ban third-party cookies on their Chrome browser, many advertising, marketing and analytics companies have strung into panic. Brands are now being forced to rethink their marketing strategies and focus on more reliable forms of data collection like emphasis on first party data. This should be identified as an opportunity to alter … Weiterlesen

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