An Overview of Loyalty in The Luxury Fashion Industry

von Natasha Ambavle |

An Overview of Loyalty in The Luxury Fashion Industry

After the relaxation of the first lockdown phase in 2020, the global fashion industry and especially the luxury fashion sector experienced the unexpected phenomenon of ‘revenge shopping’. Contrary to what marketing gurus and forecasting professionals predicted, the fashion industry experienced a massive boom. The phenomenon was not restricted to offline shopping. In fact, online shopping … Weiterlesen

The New Era of Fashion Loyalty Programs

The pandemic and the consequent global lockdown have changed the dynamics of the fashion industry and impacted customer’s purchase habits. While loyalty has been of the many challenges, the fashion industry faced in the past, it has now become extremely imperative to increase customer retention rate in order to improve brand sustainability. Here, we will … Weiterlesen

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