When you went to get coffee today, probably at your local Starbucks, you may have paid with your Starbucks app. And if you did, you’re in good company. As one of the 15 million people who are signed up for and active users of Starbucks Rewards, Starbucks’ all-in-one loyalty program and social behavior software is … Weiterlesen
Why Personalize? Personalization is far from a new trend in marketing, but there’s a big gap between what companies should be doing and what they are doing. Most companies know personalization is a powerful way to connect with customers—both to bolster brand loyalty and drive purchases—but many aren’t quite sure how to go about introducing … Weiterlesen
In the past few years, customer retention has come to attract quite a bit of attention. And while retention may not be as sexy as acquisition, the ROI is far more appealing. By the Harvard Business Review’s account, it costs between 5 and 25 times more to acquire a new customer than to keep a current … Weiterlesen
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