Why Grocery and Supermarket Retailers Should Take a Fresh Look at Loyalty

by Rohan Ahire |

Why Grocery and Supermarket Retailers Should Take a Fresh Look at Loyalty

Grocery and Supermarket Retailers should opt for Loyalty

Grocery chains have traditionally relied heavily on blanket one-size-fits-all offers and blind circulars to incent customers with aggressive discounts. Forrester reports that 80 percent of customers want to be treated as individuals and receive communications and offers tailored to their unique preferences—and this applies just as much to the grocery industry as any other. Today’s … Weiterlesen

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