Surveys – Your Gateway To Customer Insights and Data

von Natasha Ambavle |

Surveys – Your Gateway To Customer Insights and Data

If you are seeking to improve customer satisfaction and retention rate or are invested in adopting a customer-centric business approach, data is your weapon. However, if budget and resource constraints are holding you back, then opting for surveys is perhaps the wisest decision you will make. Today, when data is the talk of the town, … Weiterlesen

What Do Customers Expect From a Loyalty Program?

A recent report states that the average consumer belongs to 14.8 loyalty programs but is only active in 6.7 of them. Another report by Code Broker found that 65% of consumers engage with less than half of the loyalty programs to which they belong. But that doesn’t say much about the effectiveness of loyalty programs … Weiterlesen

Bridging the Gap Between Customer Expectations and Reality

customer expectation and reality

The first lesson we learn in sales 101 is – The customer is always right. Great customer experience is all about perception, so while brands may think they’re delivering what people want, at the end of the day, the customer’s perception is the only thing that matters. According to Forrester VP and Principal Analyst Brendan … Weiterlesen

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