Advocacy Marketing – Turning Customers into Brand Champions

von Natasha Ambavle |

Advocacy Marketing – Turning Customers into Brand Champions

Today, for most people, the singular source of entertainment, news, and information is user-generated content. In layman terms – social media platforms. The dependency on user-generated content has increased considerably in the last few years. With a platform to share your views, customers are getting more vocal about their likes and dislikes, causing a direct … Weiterlesen

Das Zeitalter des Customer Advocacy Marketing

Ever bought a product or service because it was hyped on social media? Or it came strongly recommended by online friends? You probably answered ‘Yes’ and so did 70% of customers that believe consumer opinions and 90% that rely on friends’ recommendations, according to recent research by HubSpot. If you ask marketing and social media … Weiterlesen

The Genius of Loyalty Points Program

loyalty points program

Loyalty programs have been around for decades, and at some point, one might start to question their relevancy and impact. Have they become redundant and ineffective after all this time? Let’s look at some facts and figures to better understand brand loyalty and its relevancy in today’s world. The Pareto Principle shows 80% of your … Weiterlesen

The Most Successful Referral Program Examples

referral program

A referral program is a well planned, strategic way of involving loyal customers into brand advocacy, by rewarding every customer through incentives like discounts, subscriptions who makes a referral. Also known as the “Word Of Mouth” marketing, successful referral program help building a positive brand image and help promote trust-based marketing. A study shows 9 … Weiterlesen

Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate

Browser to Advocate

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   … Weiterlesen

Need to make changes to your loyalty program? Take a lesson from Nordstrom

Customer Loyalty Predictions

When we create our loyalty programs, we run models. We run the models again. And again. We try to factor in all of the potential outcomes.  We desire a program that drives new behaviors and also gains approval from our CFO. A program that drives revenue and enhances our bottom line. As diligent as we … Weiterlesen

5 Best Advocate Marketing Practices to Build Customer Advocacy with Loyalty

Best Advocate Marketing Practices

Following the best advocate marketing practices powered by a robust advocacy marketing strategy can help you to transform your loyal customers into your brand advocates. While positive customer review is extremely critical for a brand’s success, the key to increased customer lifetime value and acquiring new customers lies in taking proactive measures to turn your … Weiterlesen

Gamification is a Valuable Customer Retention Tool

gamification is a value customer tool

Gamification is gaining traction in every industry and becoming more popular than ever before and there are numerous brands trying to capture the addictiveness of a competitive game and applying it to customer behavior. It’s a great marketing tool to prompt customers to come back for more, thus generating loyalty and brand advocacy. According to … Weiterlesen

Loyal Customers are Brand Advocates who must be Retained

brand advocates

“Victory in marketing does not happen when you sell something, but when you cultivate advocates for your brand”: Steven Knox, Proctor and Gamble In today’s intensely competitive world, there’s nothing more important than amazing and relentless customer advocacy and support. Putting a heavy focus on customer needs, engagement and interaction are all essential elements for … Weiterlesen

Let’s Talk Referral Marketing with Al Lalani

Referral Marketing

  In this episode of Let’s Talk, our Chief Strategist Al Lalani speaks with us about best practices in referral marketing. Did you know that 7 out of 10 Americans seek opinions from their peers prior to making a purchase? Or that 49% of people say friends and family are their top source for brand … Weiterlesen

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