User-generated content plays an undeniable role when it comes to boosting revenue for e-commerce brands. However, the way in which this rich content should be utilized also holds high importance. This blog post will develop an overview of user-generated content and how it helps e-commerce brands gain on different fronts. User-Generated Content Definition – An … Weiterlesen
UGC or User Generated Content marketing, is one of the most authentic, reliable and effective marketing strategies and entails content types like photos, reviews, or even Q&A. Choosing the right user-generated content platform can be the key to business success. A UGC platform can also be understood as a Software-as-a-service(Saas) product that helps aggregate & … Weiterlesen
Visual content marketing is the process of creating content for a specific target audience that is visually appealing to them and intends to convert them into buying customers. Researches show that social media posts with visuals had 2.3 times more engagement compared to posts without visuals. Some common forms of visual content are images, videos, … Weiterlesen
As shoppers continue to prefer online shopping, integrating social media with ecommerce is going to be one of the most powerful strategies for brands in 2021. Owing to Covid-19, the global social commerce market is expected to grow at a rate of 31.4%. Social ecommerce enables users to shop directly from social media. It is … Weiterlesen
According to PEW Research Center (a nonpartisan fact tank), “26% of US adults are almost always online. They’re part of the 77% of US adults who go online daily.” So what does this vast population consume online? The answer is simple – content. Content can range from blogs and newsletters to videos, images, or podcasts. This … Weiterlesen
Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore. … Weiterlesen
What is the Loyalty Rewards Program? When you purchase something from a brand, what are the chances you buy from it again? Well, there are many different factors for being loyal or not to the brand. If you purchase from the same store again, you probably have a strong reason to do it. The factors … Weiterlesen
The customer journey does not end at the bottom of the sales funnel. Technically, the job of the sales team ends once the customer is converted. But building customer loyalty is way beyond that. Nurturing and converting the lead takes a fair amount of time. It requires a herculean effort to turn the customer into … Weiterlesen
According to research, almost 68% of customers leave a company because they feel nobody cares. We all know that customer behavior is evolving with time and scoring repeat purchases means continuously coming up with products that your customers really want. But how do you know what they actually want? Through customer feedback! It’s not a … Weiterlesen
Shopify Plus 7000 plus merchants can now seamlessly discover the best in class apps vetted and certified by Shopify Plus. The Shopify Plus Certified App Program is for developers who warranty product quality that aligns with advanced requirements of Shopify Plus merchants. Apps that merchants choose to work with, can not only impact a merchant’s … Weiterlesen
Annex Cloud recently received approval from Google and is now listed as a Product Ratings Aggregator within Google’s Product Reviews. Reviews have been a key strategy for years and now Google has created a way to syndicate website reviews and Google reviews. Why is this important? Brands, manufacturers and merchants know that potential customers are … Weiterlesen
Are you investing time in your Questions and Answers? Unfortunately many in retail overlook it, but let us tell you why they’re wrong. The best ecommerce brands use every channel possible when it comes to communicating with their customers. That’s because in order to compete with the Amazons and Walmarts of the world, businesses must … Weiterlesen
Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers … Weiterlesen
Marketers have leveraged influencers for a long time, from athletes on the Wheaties box to celebrity chefs endorsing cookware. With the advent of social media, influencer marketing has quickly trended toward helping brands expand their reach and connect with new customers. Influencers can be highly effective when they’re knowledgeable and enthusiastic about your industry and … Weiterlesen
We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of … Weiterlesen
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