Loyalty Program Cards – History and Relevance in the 21st Century

von Natasha Ambavle |

Loyalty Program Cards – History and Relevance in the 21st Century

Loyalty Program Cards

If you emptied the contents of your wallet, chances are you would find at least one plastic card with a company’s branding on it. Loyalty Program Cards or loyalty card programs need no introduction; customers are well accustomed to them, and brands use these cards to their advantage in pursuit of keeping customers engaged and involved … Weiterlesen

Understanding Loyalty Card Systems

Loyalty Card System

The loyalty system dates back to the 18th Century when American retailers started giving out copper coins to their customers, which could be redeemed on their next purchase. This marketing strategy gained traction, and copper coins were first replaced with tokens and then stamps. Today, loyalty programs are represented either in the form of plastic … Weiterlesen

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