Your Guide to Selecting A Suitable Loyalty Partner

von Natasha Ambavle |

Your Guide to Selecting A Suitable Loyalty Partner

If you are in the market for a loyalty partner but don’t know how to go about your search, we are here for you. Loyalty programs are a hot topic now as businesses are looking to strengthen their ties with their customers and a good loyalty partner can help to achieve this and more. Here, … Weiterlesen

Answering The Most Frequently Asked Questions About Loyalty Business Models

In the business and marketing circuit, talks of brand and customer loyalty are a common occurrence. Decades after its inception, global brands are revisiting loyalty marketing, to renew their customer’s faith in the brand, especially after the market disruption caused by the 2020 pandemic. A loyalty business model can help a brand to reinstate its … Weiterlesen

An Overview of Loyalty in The Luxury Fashion Industry

After the relaxation of the first lockdown phase in 2020, the global fashion industry and especially the luxury fashion sector experienced the unexpected phenomenon of ‘revenge shopping’. Contrary to what marketing gurus and forecasting professionals predicted, the fashion industry experienced a massive boom. The phenomenon was not restricted to offline shopping. In fact, online shopping … Weiterlesen

Customer Loyalty Analysis: Gauging the Efficiency of Your Marketing Strategies

If you are on a weight-loss journey, you know how important it is to weigh yourself. It helps you understand how far you have come and how close you are to achieving your goal. Similarly, in your endeavor to create brand loyalty it is important to measure loyalty periodically to gauge how close you are … Weiterlesen

The How, What and Why of Shopping Mall Loyalty Programs

Loyalty and rewards programs are common features in various industries. From retail to corporate, every sector has some version of rewards and loyalty program and shopping malls are no different. Though not a common phenomenon, shopping mall loyalty programs have been around for a while and can be found in various countries from the United … Weiterlesen

Lucrative Customer Acquisition Channels in 2021-22

Almost every brand in the world had a humble beginning, be it Amazon, Chanel, Microsoft or McDonald’s. The first step for all businesses, globally, always remains the same – customer acquisition. It is your customers that define your success and make Amazon or McDonald’s what it is today. Customer acquisition is an integral business aspect … Weiterlesen

Exploring the Potentional of Progressive Loyalty Rewards

Contrary to popular notions, separating emotions from business is perhaps the gravest mistake you will make as a brand or a company. Why? Because people, in general, are driven by emotions and the sooner you acknowledge and leverage this fact the better it is for your overall business growth. The faculty of loyalty marketing is … Weiterlesen

10 Things No One Tells You About Loyalty Programs

The global lockdown was a great time for businesses to revisit their business approach and create strategies that offer more value to the customers in exchange for their time and money, this is one of the prime reasons why loyalty programs gained momentum in 2020. While there is a lot of information available online that … Weiterlesen

Scope of Referral Marketing Campaigns in 2021

Have you ever raved about a product or service to your friends and insisted they give it a try? You realize that you have been actively marketing that particular product, right? Now imagine, getting rewarded to do so! This is exactly what referral marketing is. Referral marketing campaigns basically reward customers for recommending their products … Weiterlesen

8 FAQs to Help You Understand Gaming Rewards Programs Better

In the loyalty arena, gamified loyalty and gaming rewards programs are the new buzzwords. While gamification has been around for decades, not everyone is familiar with the term and its significance in marketing and loyalty strategies. Here, we answer some frequently asked questions about gamified loyalty and help you understand the concept better. Q1. What … Weiterlesen

Rewards Program App – Cracking The Code To Customer Satisfaction

Rewards Program App

If you have taken your business online and do not have a rewards program app yet, you are not leveraging the full potential of the medium. Well, you could as easily and more efficiently launch and run a rewards program through an application as you did offline. Let’s look into why you need a rewards … Weiterlesen

The Interplay of Loyalty

There is a lot of talk lately around customer loyalty, how to be effective and ultimately successful. One aspect often missed is that loyalty is a two-way street. As marketers, we expect our customers to be loyal to us–but are we being loyal to our customers? This is a great read to help you think … Weiterlesen

How to Enhance In-store Experience in 2022

A lot has been spoken about the evolution of e-commerce and digitalization post- 2020 and how customers prefer shopping online to in-store shopping. Sure, convenience is a powerful tool but an online shopping experience cannot completely replace an immersive in-store experience. Just like takeout meals cannot outweigh the experience of eating in a restaurant. The … Weiterlesen

The Impact of Discount Culture on Brand Loyalty

The prime concern of brands nowadays is to attract customers and gain a competitive edge. However, offering discounts isn’t the best option to do so. Vantage Partners, a consulting firm, surveyed 83 senior sales leaders at Fortune 500 companies across 11 sectors. The findings clearly indicate that the discount culture doesn’t actually work in favor … Weiterlesen

Making the Most of Customer Incentive Ideas in 2022

The year 2022 reiterated the unpredictability of the market, social and ecological concerns and their impact on businesses as well as customer behavior. From revenge shopping to conscious consumerism, we have seen it all and one thing is clear – customers will purchase and an incentive never hurt to influence their purchase behavior. With smart … Weiterlesen

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