A few years ago, almost every other person in the US had a COSTCO, Starbucks, or some other membership card from retailers across the country. While most physical cards were replaced with virtual cards, the concept remains and is only gaining momentum – and they provide incredible value to both the brand and its customer.
A brand gives a customer card to its loyal customers to incentivize their purchases, so they positively associate with the brand and keep repeating their purchase pattern.
Issuing a customer card is a great way to make your customers feel appreciated and included, along with creating a sense of belonging. This enables customers to create a positive association with the brand and build a strong customer-brand relationship.
A customer card also has the company’s branding and company details, which the customer tends to carry around in their wallet every day. This is an effective marketing tool that keeps the company issuing the card on top of the consumer’s mind and helps in building trust.
Most importantly, a customer card helps promote brand loyalty, hence why customer cards are more commonly known as loyalty cards. To engage its customers, brands and companies invest in loyalty programs that may offer special perks, benefits, rewards, or store credit. Not only is a loyalty card symbolic of the loyalty program itself, but it also stores details such as points accumulated and redeemed. These programs provide an incentive for the customer to repeatedly repurchase from the store to collect and redeem points.
For a customer card and dynamic loyalty solutions, connect with Annex Cloud.