A Comprehensive Guide to Content Marketing and Platforms

According to PEW Research Center (a nonpartisan fact tank), “26% of US adults are almost always online. They’re part of the 77% of US adults who go online daily.”

So what does this vast population consume online? The answer is simple – content. Content can range from blogs and newsletters to videos, images, or podcasts. This is why it has become increasingly important for brands and companies to invest in content marketing to stay ahead of the curve.  

But what exactly is content marketing and content marketing platforms? And, more importantly, how can you benefit from them?

What is Content Marketing? 

Content marketing is a calculated and well-planned marketing tactic that focuses on creating and distributing valuable, relevant, and consistent content to acquire and retain customers. The idea is to compel customers to act through appropriate engagement that eventually boosts sales.  

Fun Fact: 84% of people expect brands to provide content that entertains and adds value to their lives.

Content fuels marketing campaigns, be it for emailers, SEO, or social media postings. Engaging content adds relevancy to drip campaigns and enables brands to convert lucrative leads. Content marketing stats say that 70% of customers prefer to learn about products through content rather than ads.

But with the market already overcrowded with information, creating pertinent content, analyzing existing data, then strategizing and distributing it is a complex process. This is where content marketing platforms come into play.

 

What are Content Marketing Platforms? 

Imagine a software solution that helps generate, accumulate, and integrate content and enables you to nurture leads. Content marketing platforms do this and more while also adding tremendous value to your marketing strategies. According to content marketing stats, content marketing platforms have a 124% higher response-to-win rate and 44% higher conversion rates.

Even basic platforms support ideation, content planning, and strategizing tools to create and manage content and the ability to analyze the content’s relevancy, reach, and performance. They help in streamlining marketing processes from start to finish. The main objective of these platforms is to help companies solve challenges and accumulate leads by improving the efficiency of the management process and reducing risks while saving time and money.

 

Advantages of Using Content Marketing Platforms 

  • Leverage its Expertise Content marketing platforms have been around for years and have garnered valuable expertise in the business of content management and marketing. Most agencies will customize plans that are well suited to your business requirements and help you make the most of your platform 
  • Higher Return on Investment – Content marketing is less expensive when compared to other marketing mediums. With more and more customers shopping online, you are bound to receive a high return on your investment by using a suitable content marketing platform
  • Better Optimization of User-Generated Content (UGC) – Many companies accumulate a large amount of customer-generated content but are unable to utilize it to the best of its ability. Content management platforms will help you to better apply and optimize data and make the best of content marketing with UGC
  • Improved Compliance – Using centralized platforms helps to create a consistent flow of content. It adheres to protocols and standards set by the company, thus helping with systematic, efficient, and smooth compliance
  • Explore Untapped Market – High-quality and better-optimized data have an incredible reach. Relevant information and content is more likely to be shared by customers and impacts the brand’s reach in the market 

 

How Can a Content Marketing Platform Help You?

It is easier to make sense, and leverage maximum benefits, of content marketing when you have a single platform to manage your content.

A smart marketing platform will make managing your projects much easier. It will help you to create a content calendar, distribute content, and promote it on various channels. They can also measure the effectiveness of your campaign, gauge your content’s reach, and even point out flaws that will help you to better your content.

 

An efficient content marketing platform will ensure that your content gets noticed and remains relevant and engaging but it also serves as a crucial component to helping you navigate through the complex content marketing landscape.

 

 
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