Why Best in Class Loyalty Programs Incorporate Visual Commerce
by Grace Miller | May 9, 2018 | Customer Loyalty, User Generated Content, Visual Commerce

Modern technology and current marketing tactics have allowed for a significant expansion of loyalty marketing strategies. While traditional loyalty programs rely solely on points for purchase, the modern model expands actions and rewards to include other major marketing tactics. Visual commerce (VC) is among the prominent marketing strategies that can easily and effectively be used to expand loyalty programs. VC relies Read more…

The Hows and Whys of User Generated Content for Retail

User Generated Content (UGC) is one of the most highly successful marketing trends that has been adopted by brands in order to win customer attention. UGC answers the demand for fresh, honest content, while also helping retailers engage consumers on a more consistent basis. The concept of UGC for retailers is no different than it is for brands. UGC is Read more…

User Generated Content Examples: Melissa & Doug
by Grace Miller | May 4, 2018 | User Generated Content, Visual Commerce

Implementation of user generated content for marketing is one of the fastest growing trends among top brands. Mobile devices with high-quality cameras have made it easier than ever for users to take photos, and the emergence of intuitive visual commerce platforms has made it simple for companies to obtain photos, collect user information, and manage their photo libraries. The addition Read more…

21 Capabilities to Look for in Your Visual Commerce Platform
by Grace Miller | May 2, 2018 | User Generated Content, Visual Commerce

With visual commerce becoming an integral part of marketing, it is important to choose a platform that not only fits your company’s current needs but also allows for potential future expansion. A quality visual commerce platform has many aspects that help ensure seamless function and optimized ROI. Here are 21 capabilities to seek out when choosing your visual commerce platform. Read more…

Why Is Visual Commerce Such a Powerful Marketing Tool?
by Grace Miller | April 30, 2018 | User Generated Content, Visual Commerce

With current technology and the popularity of image-based social media sites such as Instagram, Pinterest and even Twitter, the visual image has spurned its own marketing niche. This is a marketing tool that is certainly not to be ignored. We explore why it’s so powerful and how your brand can harness its power. The Visual Commerce Umbrella Visual advertising is Read more…