How User-Generated Content Empowers the e-Commerce Sphere

User-generated content plays an undeniable role when it comes to boosting revenue for e-commerce brands. However, the way in which this rich content should be utilized also holds high importance. This blog post will develop an overview of user-generated content and how it helps e-commerce brands gain on different fronts.   User-Generated Content Definition – An Introduction We must first understand Read more…

Grow your Business Substantially with an Effective UGC platform

UGC or User Generated Content marketing, is one of the most authentic, reliable and effective marketing strategies and entails content types like photos, reviews, or even Q&A. Choosing the right user-generated content platform can be the key to business success. A UGC platform can also be understood as a Software-as-a-service(Saas) product that helps aggregate & publish reliable, authentic & inspiring Read more...

Why Is Visual Content Marketing Imperative For Your Business

Visual content marketing is the process of creating content for a specific target audience that is visually appealing to them and intends to convert them into buying customers. Researches show that social media posts with visuals had 2.3 times more engagement compared to posts without visuals. Some common forms of visual content are images, videos, charts, infographics, and slide decks. Read more...

Why It’s Imperative to Combine Engagement & Loyalty—From Browser to Advocate

Building loyal customers who are advocates for your brand will continue to grow your company’s bottom line for years. The key is to use your loyalty program to engage and inspire your customers to share their experiences across your ecosystem and in social media. Read through the journey below for the proof points you can’t ignore.   Browsers will become buyers through: Read more…

What Instagram Checkout Means for Customer Loyalty
by Sean Ogino | March 28, 2019 | Customer Loyalty, Visual Commerce

In 2019, 60% of Instagram users claimed to use the platform to seek and discover new products (Hootesuite). They recently rolled out one of the largest releases in its history. The new Instagram Checkout is now able to support direct sales through the app. Though in beta and very limited in scope, this function is currently only available in the Read more…

How to Maximize Your User Generated Content Strategy

  Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers which translates to conversions. Read more…