How Questions and Answers Will Boost Your eCommerce Strategy
by Kenn Kennedy | March 18, 2019 | Other, Questions and Answers, User Generated Content

  Are you investing time in your Questions and Answers? Unfortunately many in retail overlook it, but let us tell you why they’re wrong. The best ecommerce brands use every channel possible when it comes to communicating with their customers. That’s because in order to compete with the Amazons and Walmarts of the world, businesses must leverage their user generated Read more…

How to Choose the Right Customer Loyalty Solution
by Mark Stansbury | February 21, 2019 | Customer Loyalty, Omni-Channel, Other, Referral Marketing, User Generated Content

  It’s a daunting task. You read review after review, compare features, check pricing, customization, integrations, the list goes on… We get it, choosing a customer loyalty program is overwhelming! Does it bring your company real return? Does it configure to your unique business model? Can it integrate with your ecommerce platform? All of these are valid questions. That is Read more…

How to Maximize Your User Generated Content Strategy

  Whether it’s photos of restaurant dishes or product reviews on Amazon; customers are evangelizing and advertising for brands all the time, for free. User generated content represents the innumerable ways in which a customer interacts with your brand. Implementing a strong user generated content strategy helps your company build credibility with existing and potential customers which translates to conversions. Read more…

5 Types of Influencers for Your Brand
by Rachel Novosad | January 23, 2019 | Advocate Marketing, Customer Loyalty, User Generated Content

Marketers have leveraged influencers for a long time, from athletes on the Wheaties box to celebrity chefs endorsing cookware. With the advent of social media, influencer marketing has quickly trended toward helping brands expand their reach and connect with new customers. Influencers can be highly effective when they’re knowledgeable and enthusiastic about your industry and products, especially when attracting a Read more…

White Paper: Emotional Loyalty in 2019
by Mark Stansbury | January 17, 2019 | Customer Loyalty, Other, Referral Marketing, User Generated Content

  We all know how the traditional rewards program model, right? A customer buys something and the retailer offers incentives like loyalty points or additional products. This is known as the transactional, or rational model of customer loyalty. Though it’s a very successful strategy, it really only considers consumers who are loyal for the reason of logical transactions. It doesn’t Read more…

5 Top Brands Doing UGC on Instagram

  Did you know that 47% of top brands rely extensively on user generated content for their marketing efforts (Forrester)? UGC can effectively bring a new level of authenticity to companies, showcasing the human side of your brand while building engaged communities around products and services. With ubiquitously available reviews for nearly every product and experience out there, consumers rely on Read more…