The “Makeup” of Sephora’s Marketing Strategy

It’s no mystery that Sephora has seen major wins in the beauty industry. Since 1969, this cosmetics brand has sold millions of units in retail stores worldwide and continues to thrive today. But what is it about Sephora’s marketing strategy that sets them apart from similar companies like Ulta and Glossier? What is it about them that other brands just Read more…

10 Most Important Features for Your UGC Software
by Grace Miller | August 2, 2018 | User Generated Content

UGC encompasses a variety of content types, whether it be photos, reviews, or even Q&A. Choosing the right user-generated content software can be the key to honing all of this content. In a market that is more likely to trust its peers over commercials, UGC is an investment. Keep in mind, however, that not all UGC programs offer the same Read more…

5 UGC Campaigns That Generated Major Customer Engagement
by Grace Miller | July 3, 2018 | User Generated Content, Visual Commerce

User-generated content marketing encompasses a broad variety of items and actions, including visual commerce, question and answer sections, ratings and reviews, and more. While most consumers have lost trust in traditional advertising, many are willing to trust peers and peer-produced content. Meanwhile, an effective UGC campaign can also serve to engage current consumers with your brand. Here are a few examples Read more…

20 User Generated Content Marketing Statistics That Demonstrate Its Undeniable Power

In today’s digital age, your customers can become your best advocates through user-generated content marketing. The right user-generated content platform can help you utilize photos, videos, and other media from your customers to help your business thrive. Most consumers are happy to share a photo, give feedback or answer a few questions when provided with the right incentive. Building a Read more…

10 Capabilities to Look for in Your Questions and Answers Software
by Grace Miller | June 20, 2018 | Questions and Answers, User Generated Content

A good question and answer platform can have plenty of advantages. For instance, consumers who can quickly find answers to their questions are much less likely to abandon their carts. Consumers who read a well-built and well-maintained questions and answers section will also feel more confident in purchasing your product. In order to create such content, you’ll need the appropriate Read more…

Is Your Customer Review Platform Driving Conversions with These Features?
by Grace Miller | June 15, 2018 | Ratings and Reviews, User Generated Content

A strong ratings and reviews platform can be an immeasurable asset. While many U.S. consumers have lost faith in traditional advertising, the importance of reviews has escalated, with Americans trusting peers almost as much as personal friends. Studies are showing that over 90% of Americans read customer reviews before making a purchase and 84% trust reviews as much as personal Read more…