Share and Save is perhaps the simplest way to enable your customers to share your brand and products through social media posts or emails. The key here is to reward your customers with some concrete and visible incentives such as discounts, loyalty points, or coupons. No doubt, it helps in converting your loyal customers into brand advocates as well as Read more...
Apart from being pioneers and once giants in their respective fields, there is one more similarity between Yahoo and Orkut. They both suffered premature deterioration solely due to their inability to put a foot on the accelerator of innovation. But it looks like Facebook-owned Instagram has seriously gone through their case studies. In the era where everything changes within a blink of an eye, Instagram has certainly done well by staying at the edge of flexibility and innovation almost at all the time. Instagram’s recent announcement of its Explore tab with a new event video channel can be considered as a march towards that vision of innovation. It will be a personalized channel for each user and will feature videos from concerts, sports games, and other live events around the world. The rationale behind this channel is that as long as a real life event is popular and has enough content to create a channel, it can become an event inside Discover.
A few brands have made headlines recently with their innovative uses of UGC. Here’s what’s new in user generated content news! LeBron James Gets a UGC Video from Sprite Sprite congratulated LeBron James, one of their brand ambassadors, on the Cleveland Cavaliers’ finals win with a fan video. James, who’s known for his inventive handshakes with team members, provided inspiration for Read more…
Communication is crucial when it comes to the quality of any relationship. The price and standards of products and services influence customers’ buying decisions a lot, but people also decide which brands to buy from and which ones to stick with based on how they make them feel. Before the digital era, people had trust in specific brands because goods Read more…
It’s human nature to talk about things we like—that’s the beauty of word-of-mouth marketing. Millions of recommendations happen every day just because someone likes a product and tells someone, who then tells someone else, who in turn tells someone else. According to Nielsen, 84% of global consumers believe recommendations from friends and family are the most trustworthy sources of information about products. And while you don’t have total control over how much people are spontaneously going to talk about your brand, you do have a say about your referral marketing strategies, which can enhance and multiply the power of word-of-mouth marketing.
It’s the most wonderful time of the year. Or, at least, it will be before we know it. While it’s only August, the Holiday 2015 season is fast approaching, and retailers are already planning for it.
Selfridges, a high-end British department store, has already opened their Christmas shop, reports ABC. The retail subsection, which the chain has been planning since the 2014 holidays, opened during the first week of August.
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