Social eCommerce Emerges as a Refreshing, Lucrative Breakthrough for Marketers
by Rohan Ahire | April 19, 2021 | eCommerce, Social Media, User Generated Content

As shoppers continue to prefer online shopping, integrating social media with ecommerce is going to be one of the most powerful strategies for brands in 2021. Owing to Covid-19, the global social commerce market is expected to grow at a rate of 31.4%. Social ecommerce enables users to shop directly from social media. It is redefining the way people shop, Read more…

Social eCommerce emerges as a Refreshing, Lucrative Breakthrough for Marketers

As shoppers continue to prefer online shopping, integrating social media with ecommerce is going to be one of the most powerful strategies for brands in 2021. Owing to Covid-19, the global social commerce market is expected to grow at a rate of 31.4%. Social ecommerce enables users to shop directly from social media. It is redefining the way people shop, Read more...

When Loyal Meets Social

The most effective loyalty programs are those where loyalty meets social; where customers engage with and transact with their favorite brands. Annex Cloud has been advising clients and helping them build loyalty strategies that include both components for years. Over the years we’ve seen some customers set on building only transactional program. We’re happy to share that after six months or Read more…

Beauty Rewards Program Is an Ideal Fit for Loyalty

As per a report by Edited, the global beauty industry is valued at $532 billion and counting. Since the bulk of the consumers are millennials, the beauty industry has got the enormous potential for a phenomenal rise. Many companies today are looking at the beauty industry to leverage the potential by designing the beauty rewards program. Collaborating with the Beauty Read more…

Social Commerce: the Future of eComm & Customer Loyalty
by Rachel Novosad | June 27, 2019 | Social Commerce, Social Media, Social Media Marketing

  It’s 2019 and social media is evolving way beyond social purposes alone. Platforms like Facebook and Instagram have taken giant strides toward implementing a seamless eCommerce experience into its functionalities. From discovery to conversion, commerce can now be facilitated from your favorite social media channels, across devices and countless supportive apps. Social media and other digital platforms have entirely Read more…

Creating Your Full-Funnel Facebook Ad Strategy
by Sean Ogino | November 30, 2018 | Other, Social Media

To create a full-funnel ad strategy on Facebook, not only must you have a great funnel, but your landing pages need to be on point as well. You can write the best ad copy and target the right audiences, but if your landing pages are missing valuable information that the prospect needs to make their decision, then running a profitable Read more…