When Loyal Meets Social

The most effective loyalty programs are those where loyalty meets social; where customers engage with and transact with their favorite brands. Annex Cloud has been advising clients and helping them build loyalty strategies that include both components for years. Over the years we’ve seen some customers set on building only transactional program. We’re happy to share that after six months or Read more…

Beauty Rewards Program Is an Ideal Fit for Loyalty

As per a report by Edited, the global beauty industry is valued at $532 billion and counting. Since the bulk of the consumers are millennials, the beauty industry has got the enormous potential for a phenomenal rise. Many companies today are looking at the beauty industry to leverage the potential by designing the beauty rewards program. Collaborating with the Beauty Read more…

Social Commerce: the Future of eComm & Customer Loyalty
by Rachel Novosad | June 27, 2019 | Social Commerce, Social Media, Social Media Marketing

  It’s 2019 and social media is evolving way beyond social purposes alone. Platforms like Facebook and Instagram have taken giant strides toward implementing a seamless eCommerce experience into its functionalities. From discovery to conversion, commerce can now be facilitated from your favorite social media channels, across devices and countless supportive apps. Social media and other digital platforms have entirely Read more…

How Referral Marketing Can Combat Facebook’s Algorithm Update
by Sean Ogino | February 21, 2018 | Facebook, Referral Marketing, Social Media, Social Media Marketing

In the wake of yet another update to Facebook’s News Feed algorithm, marketers need to shift their focus from brand broadcasting to referral programs and word-of-mouth, earned social media. Facebook’s Mark Zuckerberg recently sent the marketing world into a flurry when he announced a News Feed algorithm update that prioritizes personal profiles and groups over brand pages. Marketers’ subsequent scramble Read more…

Snapchat Deep Linking + Lead Gen Ads Copy Facebook’s Ad Tech
by Sean Ogino | January 17, 2017 | Social Media, Social Media Marketing

Snapchat is testing two new ad tech features that take a page from Facebook's playbook. Given the history of competition between the two social media juggernauts, which has heated up over the past year or so, this move isn't surprising. However, marketers and advertisers should take note of how Snapchat deep linking and lead gen ads-the two new capabilities--will work and Read more...

Vital Cyber Monday + Black Friday Lessons, 2016 Edition
by Sean Ogino | December 1, 2016 | Customer Engagement, eCommerce, Social Media Marketing

Much to the relief of many marketers, this year’s Thanksgiving, Black Friday, and Cyber Monday sales have displayed a spectacular performance. Thanksgiving online sales posted a 17% gain to $1.3 billion, while Black Friday jumped 19% to just under $2 billion pushing holiday season-to-date growth rate to 12%. Cyber Monday, meanwhile, broke e-commerce records with $3.45 billion! The numbers aren't as Read more...