Social Commerce: the Future of eComm & Customer Loyalty
by Rachel Novosad | June 27, 2019 | Other, Social Commerce, Social Media, Social Media Marketing

  It’s 2019 and social media is evolving way beyond social purposes alone. Platforms like Facebook and Instagram have taken giant strides toward implementing a seamless eCommerce experience into its functionalities. From discovery to conversion, commerce can now be facilitated from your favorite social media channels, across devices and countless supportive apps. Social media and other digital platforms have entirely Read more…

Instagram Product Tags Enable In-App Shopping for Select Brands
by Sean Ogino | November 3, 2016 | eCommerce, Instagram, Social Commerce

For a whole week in May, Instagram's top designers and product managers were not in their California headquarters. They were in a rented house, stocked with snacks, far away from laptops and machines. They were brooding over how to make their photo sharing app shoppable without transforming it into a splashy catalog. That intense brainstorming process gave rise to several ideas…and Read more...

Facebook Marketing Updates: Product Tags and Messenger Stories
by Sean Ogino | October 3, 2016 | Facebook, Social Commerce, Social Media, Social Media Marketing

One of the major reasons why Facebook has reached the level of being really unremovable from the modern marketer's life is its endless pursuit of betterment. Its think tank is never tired of exploring new avenues by remaining on its toes all the time. Two recent announcements about Facebook marketing make this especially clear. Facebook Marketing Update #1: Now, It Will Read more...

Facebook E-Commerce Bot Lets Users Try and Buy Makeup
by Grace Miller | June 22, 2016 | Customer Engagement, eCommerce, Facebook, Social Commerce, Social Media

It looks like this is the summer of the Facebook e-commerce bot! Only two months after the social media giant unveiled its chatbot technology in April, a company called Modiface has launched a bot that lets users try on and buy lipstick. ModiFace is a VR company that’s made apps for L’Oreal and Avon. It has its own makeup try-on Read more…

Sephora Launches Shoppable Snapchat Campaign
by Sean Ogino | June 7, 2016 | Social Commerce, Social Media, Social Media Marketing

Sephora just announced a shoppable Snapchat campaign, although their choice of the ephemeral medium has baffled many. While a massive portion of the population uses it, aesthetically, Snapchat isn’t even close to Instagram. It isn’t as shareable as Facebook, and tracking followers and other metrics is much more challenging than it is on Twitter. To make the matter worse, Snapchat does not allow Read more…