The Dos and Don’ts of Referral Marketing Programs
by Grace Miller | May 16, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

A strong referral marketing program can be a great way to not only gain new customers but also to enhance relationships with your existing customers and to activate your advocates. Unfortunately, referral programs can and will fail if they are not correctly structured and executed. Just as a successful referral program will help your business, a failed referral program can Read more…

3 Referral Marketing Examples to Inspire Your Brand
by Grace Miller | May 14, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Referral marketing is a powerful tool for both consumer retention and consumer base expansions. Below are case studies of referral marketing examples from three different companies: Vivobarefoot, an anonymous eyewear retailer, and Marine Depot.  While each company carries different products and has a different consumer base, each was able to see rapid, significant results with the implementation of the best Read more…

The Psychology Behind Referral Programs That Work
by Grace Miller | May 10, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Understanding human psychology allows us to better understand and predict human behavior. To craft referral programs that work, it is important to first understand how these programs will be perceived and processed by the consumer psyche.  Here are some of the key psychological principles that drive referrals. Instant Gratification Consumer behaviorists have consistently observed that shoppers prefer smaller, immediate rewards Read more…

Referral Marketing Strategies: How to Craft the Perfect Referral Email
by Grace Miller | May 9, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Many consumers that are satisfied with your product are often willing to recommend your company to family and friends. In fact, the recommendation of your consumers will likely be sought by their friends before purchasing your product. Recent market surveys indicate that 7 out of 10 Americans seek opinions from their peers before making a purchase. Meanwhile, according to a Read more…

5 Mistakes to Avoid in Your Customer Referral Program

Referral marketing can be an extremely powerful and effective tool for increasing sales and broadening your customer base. In today’s social climate, consumers simply don’t trust traditional ads. In fact, one study says that 84% of millennials don’t like brand advertising and do not trust brand messages. Meanwhile, consumers are increasingly seeking reviews or recommendations for products via referrals. By Read more…

What to Look for When Choosing Referral Marketing Software
by Grace Miller | May 8, 2018 | Refer a Friend, Referral Marketing, Sharing and Referrals

Almost no business, no matter how diverse and well-rounded, is completely self-sufficient when it comes to marketing tactics. That’s why it is common practice for businesses to rely on an outside referral marketing platform. However, investing in an outside source should be done with care. After all, no matter your budget, you want to get the best ROI possible. While Read more…