Build Meaningful brand Experiences with an Effective Digital Loyalty Card

A Digital Loyalty Card is the advanced version of a traditional loyalty card that is interlinked with the brand’s digital app and can be controlled through a customer’s mobile phone, making the entire process seamless and hassle free. According to a Citrus report, 80% of customers engage more with a brand that has a loyalty program that they are a Read more...

A Study on Sephora’s Loyalty Program – The Beauty Insider 
by Natasha Ambavle | April 14, 2021 | Customer Loyalty, Loyalty Program, Luxury Loyalty, sephora loyalty program

In the business of brand loyalty, Sephora’s loyalty program, known as The Beauty Insider, is one of the genius marketing strategies that has empowered Sephora to carve a niche for itself in the market, complete with a string of loyal customers and strong brand advocates. The program has helped Sephora to keep its customers engaged and boost the customer retention Read more…