Digital Commerce Leaders Choose Loyalty to Effectively Compete Against Amazon
by Sean Ogino | February 6, 2020 | Customer Loyalty, News & Events, Omni-Channel

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to search and find products.  The search engines such as Bing, Yahoo or Google are still being used to some degree but Read more...

Customer Loyalty Trends: the Growth of mCommerce
by Ashley Price | May 2, 2019 | Customer Loyalty, Other

The trends toward mobile commerce are skyrocketing. Everything we buy, plane tickets, groceries, and fashions are all available at your fingertips. Way too often I’ve been in the gas station around the corner and realized I left my wallet a block away. Before this would have been embarrassing as they canceled my transaction but with the ability to mobile pay, Read more…

Annex Cloud Featured at SAP Customer Experience LIVE
by Sean Ogino | May 1, 2019 | News & Events

  Next week Annex Cloud, an SAP-preferred vendor and leader in customer loyalty solutions, will be featured at this year’s SAP Customer Experience LIVE Conference in Orlando May 6-8. Leaders in the retail space gather from around the globe to discuss storytelling and the importance of positive brand experiences. Annex Cloud’s Chief Strategist Al Lalani will be presenting on the New Read more…

5 Leading Enterprise Loyalty Programs in 2019
by Rachel Novosad | April 17, 2019 | Customer Loyalty

When you’re a company of a certain size, customers perceive your brand to blow out the competition online. The battle to attract and retain customers is more heated than ever, but building a custom enterprise loyalty program can feel like a daunting task. Numerous studies conclude that customers are more likely to stick with brands that offer a customer loyalty Read more…

Omni-Channel Loyalty Drives Customer Experience
by Sean Ogino | March 22, 2019 | Customer Engagement, Omni-Channel

  We all know that the purchase cycle doesn’t always begin and end in one place. When guiding your customers through a purchase, are you reaching them at every possible touchpoint? A consumer may first encounter your product on Instagram, research similar items on different websites, and then make their purchase in-store. Between each of those stops along the conversion Read more…

5 Secrets to Airbnb’s Marketing Success
by Ashley Price | March 13, 2019 | Customer Loyalty

  According to Morgan Stanley, Airbnb will account for 6% of the total lodging industry by 2020. With Airbnb’s unique peer-to-peer model of local hosts offering their homes up, they are dominating the travel industry. Travelers looking for an authentic stay in a new location are flocking to Airbnb. They’ve immediately created a loyal customer base and continue to build Read more…