Customer Acquisition Gets the Headlines But Retention Pays the Bills

Multiple research studies have shown that existing customers are your most critical asset for your business especially in difficult economic times when leads are hard to come by. However, it is also important to recognize that customer acquisition plays a significant role in growing your business. They are both important but how do you know the optimal time to invest Read more...

How to Emotionally Engage, Nurture, and Retain your Customers during a Crisis

This is the third article in our series focusing on the importance of customer loyalty and retention during an economic crisis. Our first article spoke about enhancing your tactics to increase your customer retention rates, which you can read here. Our second post addressed the need for ongoing customer communication and interaction.   One of the challenges facing companies during a recession Read more...

Customer Retention in a Recession Requires Ongoing Customer Engagement
by Sean Ogino | March 26, 2020 | Customer Loyalty, eCommerce

Welcome to the second part of our ongoing Customer Retention series. If you missed the first part of our series, you can read it here. Weathering through the storm market volatility is not easy. It requires making good judgment calls and trusting your team to pull together. But it also means shielding yourself through the worst parts of the downpour by Read more...

Customer Loyalty Trends: the Growth of mCommerce
by Ashley Price | May 2, 2019 | Customer Loyalty, Other

The trends toward mobile commerce are skyrocketing. Everything we buy, plane tickets, groceries, and fashions are all available at your fingertips. Way too often I’ve been in the gas station around the corner and realized I left my wallet a block away. Before this would have been embarrassing as they canceled my transaction but with the ability to mobile pay, Read more…

Annex Cloud Featured at SAP Customer Experience LIVE
by Sean Ogino | May 1, 2019 | News & Events

  Next week Annex Cloud, an SAP-preferred vendor and leader in customer loyalty solutions, will be featured at this year’s SAP Customer Experience LIVE Conference in Orlando May 6-8. Leaders in the retail space gather from around the globe to discuss storytelling and the importance of positive brand experiences. Annex Cloud’s Chief Strategist Al Lalani will be presenting on the New Read more…

5 Leading Enterprise Loyalty Programs in 2019
by Rachel Novosad | April 17, 2019 | Customer Loyalty

When you’re a company of a certain size, customers perceive your brand to blow out the competition online. The battle to attract and retain customers is more heated than ever, but building a custom enterprise loyalty program can feel like a daunting task. Numerous studies conclude that customers are more likely to stick with brands that offer a customer loyalty Read more…