Annex Cloud Recognized in Customer Loyalty Shortlist by Constellation Research
by Sean Ogino | September 11, 2019 | Customer Engagement, Customer Loyalty, News & Events, sa_home_post

Annex Cloud was recently recognized by Constellation Research as part of their published Shortlist of Customer Loyalty providers. Their shortlist “presents vendors in different categories of the market relevant to early adopters.” As part of their criteria, “Successful customer loyalty programs advance the relationship between an organization and its customers beyond the elementary transactional relationships concerned with pricing and convenience.” Read more…

Sugarfina Rewards Powered by Annex Cloud Earns Top Honors at Loyalty Awards
by Sean Ogino | May 28, 2019 | Customer Loyalty, News & Events, sa_home_post

Sugarfina and Annex Cloud took home the Best Customer Experience Strategy Award for 2019, which highlights some of the industry’s most innovative CX loyalty designs. These awards recognize brands that are driving customer loyalty forward and successfully navigating today’s complex and evolving landscape. Awards were given across a total of twelve categories, each representing a key tenet of a brand’s interactions Read more…

Customer Loyalty Trends: the Growth of mCommerce
by Ashley Price | May 2, 2019 | Customer Loyalty, Other

The trends toward mobile commerce are skyrocketing. Everything we buy, plane tickets, groceries, and fashions are all available at your fingertips. Way too often I’ve been in the gas station around the corner and realized I left my wallet a block away. Before this would have been embarrassing as they canceled my transaction but with the ability to mobile pay, Read more…

Annex Cloud Featured at SAP Customer Experience LIVE
by Sean Ogino | May 1, 2019 | News & Events

  Next week Annex Cloud, an SAP-preferred vendor and leader in customer loyalty solutions, will be featured at this year’s SAP Customer Experience LIVE Conference in Orlando May 6-8. Leaders in the retail space gather from around the globe to discuss storytelling and the importance of positive brand experiences. Annex Cloud’s Chief Strategist Al Lalani will be presenting on the New Read more…

5 Leading Enterprise Loyalty Programs in 2019
by Rachel Novosad | April 17, 2019 | Customer Loyalty

When you’re a company of a certain size, customers perceive your brand to blow out the competition online. The battle to attract and retain customers is more heated than ever, but building a custom enterprise loyalty program can feel like a daunting task. Numerous studies conclude that customers are more likely to stick with brands that offer a customer loyalty Read more…

Omni-Channel Loyalty Drives Customer Experience
by Sean Ogino | March 22, 2019 | Customer Engagement, Omni-Channel

  We all know that the purchase cycle doesn’t always begin and end in one place. When guiding your customers through a purchase, are you reaching them at every possible touchpoint? A consumer may first encounter your product on Instagram, research similar items on different websites, and then make their purchase in-store. Between each of those stops along the conversion Read more…