Optimizing Customer Loyalty Solutions for Digital Markets

“Going digital” in 2020 is not just an exercise to be discussed later, but a mandatory requirement if businesses want to survive and thrive in a competitive environment. Especially in a pandemic-hit world, traditional brick-and-mortar businesses realized how important it is to be digitally established. In fact, many companies have thrived by putting all their focus on their digital activities. Read more…

Use Aspirational Loyalty to Accelerate Customer Revenue

Customers today are spoilt for choice. Whatever you offer your customers, your competitor can offer a bigger bait to lure them. The threat to lose your most loyal customers is always on the horizon. You can create loyalty programs that are created to retain your best customers. But you’re your competition can design an equally good loyalty system. But why Read more…

Hotel Loyalty Program Is Proven to Grow Your Hotel Business by 50%
by Aziz Hamid | October 22, 2020 | Customer Engagement, Customer Loyalty, Hotel Loyalty, ROI

When American Airlines launched its rewards program (AAdvantage) in the early 1980s, it gave rise to rampant loyalty programs in the hospitality industry, including the hotel industry. Since then, the hotel loyalty program has seen a meteoric rise because of its mammoth returns. But fast forward 2020, and the world saw lockdowns on an unprecedented scale. The direct casualty of Read more…

Referrals vs. Discounting: The Long-Term Value of Word of Mouth
by Sean Ogino | February 8, 2017 | Advocate Marketing, Referral Marketing, ROI

While certain marketing tactics will give you quick wins, they fail to give your business long-term value and growth. Extreme discounting often falls into this category, and it's become a pervasive trend. One way to incentivize shoppers to spend--as well as share your business with friends--is through a referral program. Let's take a look at referrals vs. discounting, and how Read more...

See Now Buy Now Trend: The Good & The Bad
by Grace Miller | January 4, 2017 | Customer Engagement, eCommerce, ROI

When asked about the rampant See Now Buy Now trend, which is revamping the old connotations of the fashion industry, Alber Elbaz, a Moroccan-Israeli fashion designer, calmly said “When there is a wind of change, we can build a wall to protect ourselves from the storm or we can build a windmill to let the wind blow faster, so we Read more...

Effective Use of Social Media for eCommerce: Facebook Edition

By now it’s pretty obvious Social Media is a vital component of any retailer’s or brand’s marketing efforts and with Social Media management tools like Hootsuite, executing across multiple networks has become easier than ever. However, it’s easy to fall into a trap of treating all platforms the same, positing similar if not duplicate content across Facebook, Twitter, and even Read more…