Customer Experience—Taking It Personal

The Evolution of Customer Experience

We all know how significant customer experience is and how it’s the most important factor that influences purchase decisions. We’ve been talking about customer experience for more than a decade now. Almost every business today has a keen focus on enhancing customer service but beyond that we’re not so sure. So, what distinguishes leaders from … Read more

Crypto and NFT—A Fad or The Future of Loyalty Marketing

Crypto and NFT- Customer Loyalty Marketing

“How do you cause people to believe in an imagined order such as Christianity, Democracy or Capitalism? First, you never admit that the order is imagined.” Yuval Noah Harari, Sapiens: A Brief History of Humankind As the price of Bitcoin teases $100,000, the overall cryptocurrency market is growing rapidly in depth and breadth. Cryptocurrency and … Read more

How to Launch a Reward Program for Small Businesses

rewards program for small businesses

If you think, that rewards and loyalty programs are only for multinational companies, and that your small business can never leverage the perks of such programs, think again! Yes, global brands from the likes of Tesla, H&M, Starbucks, Nike among others have greatly benefitted through loyalty programs, and with the help of innovative ideas and … Read more

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