Increase Program Engagement with Gamified Loyalty
by Bistriti Poddar | October 1, 2021 | Customer Engagement, Customer Lifetime Value, Customer Loyalty, Gamification, Reward Porgrams

Customer acquisition has always been expensive when compared to customer retention. Even when in-depth research in this field has provided marketers with an effective solution to keep up with customer retention, tighter competition and technological advancements have made it challenging for businesses to design loyalty programs that specifically stand out. Hence, gamification of Loyalty Programs is a powerful attribute, which if Read more...

Build Meaningful brand Experiences with an Effective Digital Loyalty Card
by Bistriti Poddar | September 30, 2021 | Amazon Loyalty Program, Customer Engagement, Customer Lifetime Value, Customer Loyalty, Reward Porgrams, sephora loyalty program

A Digital Loyalty Card is the advanced version of a traditional loyalty card that is interlinked with the brand’s digital app and can be controlled through a customer’s mobile phone, making the entire process seamless and hassle free. According to a Citrus report, 80% of customers engage more with a brand that has a loyalty program that they are a Read more...

How Fashion Brands Can Turn Heads in a Crowded Market
by Rohan Ahire | August 19, 2021 | Customer Loyalty, eCommerce, Gamification, Omnichannel Marketing Strategy, Referral Marketing, Reward Porgrams

Fashion brands are facing interesting times. The explosion of private-label brands and online marketplaces have made differentiation more important than ever. The phasing out of third-party cookies and fragmented customer data make it difficult to truly know customer preferences and deliver the personalized experiences today’s consumers crave. According to McKinsey, The State of Fashion 2021, fashion brands must optimize their Read more…

Double down on Personalization to Deliver Better Customer Experience
by Bistriti Poddar | June 16, 2021 | Content Marketing, Customer Engagement, Customer Loyalty, Customer Retention Strategies, Reward Porgrams

There is an ongoing need for brands to deliver better customer experience. Better customer experience not only aids happy and engaged customers, but also drives customer retention. Customers nowadays have become intelligent with their choices. Most customers would leave if they had other choices that offered better experiences. This significantly affects customer retention goals of a company. It is also Read more...