What are e-commerce referral programs- A Guide
by Bistriti Poddar | October 4, 2021 | Customer Engagement, Referral Marketing, Referral Sales, Sharing and Referrals

E-commerce referral programs are specifically designed by brands for their existing customer base. This program incentivizes and rewards customers for sending out referrals to bring new leads to the business. Most loyalty programs focus on the retention of customers to increase a business’s profitability. E-commerce referral programs target both retention and acquisition as they incentivize existing customers to bring new Read more...

The Art of Referral Sales
by Natasha Ambavle | July 20, 2021 | Advocacy Marketing, Referral Sales

A quick question: What is the main objective and function of your digital marketing team? You might say activities like designing a communication strategy, content generation, optimization, and such other things. However, the core purpose of all these activities is always one – lead generation. The pursuit of attracting prospects and turning them into potential customers is a challenging job Read more…